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	<title>PR 101</title>
	<link>http://www.pr101.biz</link>
	<description>The inside scoop on public relations, marketing and social media</description>
	<lastBuildDate>Wed, 10 Mar 2010 14:03:06 +0000</lastBuildDate>
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		<title>PR 101 – Weekly Rant #12 Why does junk mail still exist?</title>
		<description><![CDATA[Do the people who who who send junk mail out really think I am going to buy a product from an unsolicited mailing? Do those people even read marketing research? Do they not know that there are other more effective, less annoying, and less intrusive ways to reach their marketing goals? Have they not heard of the Internet or social media?]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-12-why-does-junk-mail-still-exist/</link>
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		<title>PR 101 – Lesson 52 – March 8, 2010 Now it’s time to actually do some social media planning</title>
		<description><![CDATA[Before you hire a social media agency, you want to have your own plan. While you are going to listen to the agency’s advice, you also want to know the landscape and have a general idea of how to get from Point A to Point Z. This is what I encourage all of my clients to do. Yes, I am the expert, but it helps when they have some ideas of their own. One of the mottos I live by in my business life is: “all of us are smarter than one of us.” ]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-52-%e2%80%93-march-8-2010-now-it%e2%80%99s-time-to-actually-do-some-social-media-planning/</link>
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		<title>PR 101 Weekly Rant #11 March 3, 2010 What Was NBC Thinking?</title>
		<description><![CDATA[I am shocked frankly that the once proud Peacock Network did nothing to calm viewers angry over its decision to pre-empt the Olympic closing ceremonies. NBC is in fourth place in a four-network race. They cannot afford to do something like this. This is not 15 years ago. Social media keeps things alive]]></description>
		<link>http://www.pr101.biz/pr-101-weekly-rant-11-march-3-2010-what-was-nbc-thinking/</link>
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		<title>PR 101 – Lesson 51 – Choosing a Social Media Agency  March 1, 2010</title>
		<description><![CDATA[Too many times, I see people and agencies pass them selves off as social media experts when in reality, all they have done is signed up for Facebook and have a Twitter account. The agency you want to hire should have a solid grounding in both traditional marketing and public relations and social media. They understand how to use both, how to meld them and how to measure results.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-51-%e2%80%93-choosing-a-social-media-agency-march-1-2010/</link>
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		<title>PR 101 Weekly Rant #10  I’ve had up to here with television weather reports</title>
		<description><![CDATA[ 
This rant might not resonate with you unless you live someplace where it snows a lot. I do. I live in Milwaukee, WI, a great, great city. Milwaukee is located in the northern United States. Winter can be tough here. It get’s cold and it does what it does every winter, it snows.
Snow is [...]]]></description>
		<link>http://www.pr101.biz/pr-101-weekly-rant-10-i%e2%80%99ve-had-up-to-here-with-television-weather-reports/</link>
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		<title>PR 101 &#8211; Lesson 50 – Another blog on social media etiquette</title>
		<description><![CDATA[Since posting the very popular rant last Wednesday on there being too many social media sites, I have had some requests for a post on what is proper social media etiquette. I wrote on the same subject almost a year ago. Like Emily Post did, I think it is time to update.]]></description>
		<link>http://www.pr101.biz/pr-101-lesson-50-%e2%80%93-another-blog-on-social-media-etiquette/</link>
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		<title>PR 101 – Weekly Rant #9 &#8211; Enough With The Invitations Already</title>
		<description><![CDATA[I have some problems with social media  – or more accurately, the people who are now using it. They just don't know the rules.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-9-enough-with-the-invitations-already/</link>
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		<title>PR 101 – Lesson 49 – Some things Toyota could do to rebuild confidence in its brand</title>
		<description><![CDATA[Toyota’s executives should be going to every place in the world where there have been problems. Once there, they should personally apologize to their customers. They should be interviewed by the media in each city and repeat the apology. They should honestly answer the tough questions about what they knew and when they knew it.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-49-%e2%80%93-some-things-toyota-could-to-rebuild-confidence-in-its-brand/</link>
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		<title>PR 101 &#8211; Weekly Rant #8 &#8211; In Defense of Toyota</title>
		<description><![CDATA[Toyota has recovered its equilibrium. Frankly, I think doing all of the recalls at once is very a smart tactic. It’s the band-aid theory of action – some people take a band-aid off slowly. The pain might be less, but it is prolonged. Or, one can rip the band-off quickly and get it over with. It hurts more at first, but the pain goes away faster.]]></description>
		<link>http://www.pr101.biz/pr-101-weekly-rant-8-in-defense-of-toyota/</link>
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		<title>PR 101 – Lesson 48 – More On Social Media and Job Hunting</title>
		<description><![CDATA[What does this all have to do with social media? It’s simple really. With approximately four workers for every position, it behooves anyone looking for a job to develop an edge. You need to do something to stand out. Yeah, you guessed it – get active on social media. Why? It will help you get noticed.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-48-%e2%80%93-more-on-social-media-and-job-hunting/</link>
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		<title>PR 101 Daily Rant #7 So Lets Talk About Royal Caribbean’s Decision to Go Back Haiti</title>
		<description><![CDATA[ 
 I have been watching the debate over Royal Caribbean’s cruise lines decision to continue to cruise to its private beach. I have been thinking about what I would tell the company’s leaders if I was the company’s media and marketing maven. So, here it is:
From: Media and Marketing Maven Jeff Cole
To: The Royal [...]]]></description>
		<link>http://www.pr101.biz/pr-101-daily-rant-7-so-lets-talk-about-royal-caribbean%e2%80%99s-decision-to-go-back-haiti/</link>
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		<title>PR 101 – Lesson 47 – The State of the Media in 2010</title>
		<description><![CDATA[ 
 Print publications are still a viable way to spread the news, a trio of business editors said last week. Print is still a vital to tell people what’s going, the three argued in a panel discussion held before the Southeastern Wisconsin chapter of the Public Relations Society of America.
“We are bullish on print,” [...]]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-47-%e2%80%93-the-state-of-the-media-in-2010/</link>
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		<title>PR 101 – Weekly Rant #6 – Who Really Cares About the Leno – O’Brien Slapfest?</title>
		<description><![CDATA[ 
 I don’t watch a lot of late night television. Like most people in my generation, I watched Johnny Carson now and then. However, I was more into the “Midnight Special” and “Saturday Night Live” when it was good. Now, if I watch anything past 10:30 p.m., it is either Nightline, Letterman or once [...]]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-6-%e2%80%93-who-really-cares-about-the-leno-%e2%80%93-o%e2%80%99brien-slapfest/</link>
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		<title>PR 101 – Lesson 46 – Even the best-laid marketing plans can be sabotaged by those you least expect to do it</title>
		<description><![CDATA[A couple of weeks ago, I saw what can happen when employees buy into a company’s overall marketing plan. I also saw what happens when a company representative ignores what a company should be doing. In the first case, I will recommend the company to my friends and to you. In the second, I will never talk about them, never endorse them, and if asked, will tell people what I think.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-46-%e2%80%93-even-the-best-laid-marketing-plans-can-be-sabotaged-by-those-you-least-expect-to-do-it/</link>
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		<title>PR 101 – Weekly Rant #5 – What’s up with the Microsoft Windows 7 Commercials?</title>
		<description><![CDATA[ 
 If you have been reading my blog, you know I am no fan of Microsoft’s marketing. The Redmond, Wash.-based company’s efforts come way too close to the line between truth and fabrication for my taste. Remember the commercials where a “real person,” who turned out to be an actress didn’t really go into [...]]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-5-%e2%80%93-what%e2%80%99s-up-with-the-microsoft-windows-7-commercials/</link>
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		<title>PR 101 – Lesson 45 – So you need more reasons to convince your boss or client to use social media?</title>
		<description><![CDATA[What social media does promise is a way to listen into and influence the conversation that is already taking place about a company or a brand. The odds are far better that there will be a positive outcome if a company knows what is being said.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-45-%e2%80%93-so-you-need-more-reasons-to-convince-your-boss-or-client-to-use-social-media/</link>
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		<title>PR 101 – Weekly Rant #4  When customer service turns from helpful to annoying</title>
		<description><![CDATA[When I worked in retail, I learned the right level of customer service. The rule I was taught was to offer help once and then go away. If they want help, they will ask. Don’t annoy the customer. An annoyed customer is much less likely to buy something. They are also going to tell their friends about the obnoxious help. That keeps customers away.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-4-when-customer-service-turns-from-helpful-to-annoying/</link>
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		<title>PR 101 – Lesson 44 – Selling Social Media</title>
		<description><![CDATA[More and more major corporations are turning to social media for their marketing needs. However, there are still a large group of executives who frankly don’t get it.So, how do you convince the person in charge that using Twitter, Facebook and other social media tools are the most cost effective – and just plain effective – way to market? It’s not easy, but it doesn’t have to be as hard as you would think.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-44-%e2%80%93-selling-social-media/</link>
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		<title>My weekly rant #3  Talking ‘bout my generation does not include denture adhesive</title>
		<description><![CDATA[ 
I work from a home office.
That’s good because it cuts way down on costs, my commute takes about 30 seconds, and I don’t have to share the bathroom with anyone other than my smarter half. It’s bad because there are way too many distractions in my house.
One of those is the television. I am [...]]]></description>
		<link>http://www.pr101.biz/my-weekly-rant-3-talking-%e2%80%98bout-my-generation-does-not-include-denture-adhesive/</link>
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		<title>PR 101 – Lesson 43 – TV ain’t dead yet, but the times they are a changing</title>
		<description><![CDATA[ 
There has been a lot of debate in the blogosphere lately about whether television is still a viable place for companies to hawk their wares. Those who argue old school marketing methods aren’t going anywhere for a long time say television is still a great place to set up a booth. Those who have [...]]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-43-%e2%80%93-tv-ain%e2%80%99t-dead-yet-but-the-times-they-are-a-changing/</link>
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		<title>PR 101 – My Weekly Rant Two – Television Ads are less and less effective, so enough with showing the same commercials over and over and over …</title>
		<description><![CDATA[Numerous research studies have found most people just don’t believe television advertising. The average viewer is most likely to make a run for the restroom than sit and watch the latest Madison Avenue effort. Still, that hasn’t stopped agencies and their clients from spending millions to create more and more commercials.
I have to admit, some [...]]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-my-weekly-rant-two-%e2%80%93-television-ads-are-less-and-less-effective-so-enough-with-showing-the-same-commercials-over-and-over-and-over-%e2%80%a6/</link>
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		<title>PR 101 – Lesson 42 – Do magazine publishers even know the web exists?</title>
		<description><![CDATA[With the death of so many magazines, a valuable source of explanation and analysis is going away.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-42-%e2%80%93-do-magazine-publishers-even-know-the-web-exists/</link>
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		<title>PR 101 &#8211; My Thoughts on marketing, public relations and marketing</title>
		<description><![CDATA[ 
Welcome to the second part of Public Relations 101. This Wednesday blog is where I will be giving you my opinion on various marketing communications efforts.
I see my Monday blog as a kind of primer on marketing, public relations and social media. There is some opinion in it, but basically, I hope you are [...]]]></description>
		<link>http://www.pr101.biz/pr-101-my-thoughts-on-marketing-public-relations-and-marketing/</link>
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		<title>PR 101 – Lesson 41 – The Don’ts of Social Media</title>
		<description><![CDATA[The Internet is kind of a like a major city. It has high-end areas, middle class areas and its downright dangerous areas. The people who create those dangerous areas will try to move into the other two because that’s where the money is. If you exercise some common sense, you probably won’t have to worry too much about the bad areas.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-41-%e2%80%93-the-don%e2%80%99ts-of-social-media/</link>
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		<title>PR 101 – Lesson 40 – Facebook and all that – when it comes to job hunting</title>
		<description><![CDATA[ 
I have to make an admission right up front this week’s blog about job hunting: I am torn about Facebook and its effectiveness. I am not sure whether the largest social media site on Earth – 350 million users and counting – is where you want to be in your job hunt.
I know Facebook [...]]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-40-%e2%80%93-facebook-and-all-that-%e2%80%93-when-it-comes-to-job-hunting/</link>
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		<title>PR 101 – Lesson 39 – How you should use that social media life jacket to get a job</title>
		<description><![CDATA[That’s the key to using social media in job searching - it is a dynamic way to show you are the person that fits the job. It is much better than blindly sending out resumes. Think of it this way, you are baiting a trap for potential employers.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-39-%e2%80%93-how-you-should-use-that-social-media-life-jacket-to-get-a-job/</link>
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		<title>PR 101 – Lesson 38 – Social media might just be your job search life jacket.</title>
		<description><![CDATA[By using a combination of blogging, a profile on LinkedIn, being active on Facebook and maybe even posting some YouTube videos – you can become a target for hiring managers. I cannot promise you will get hired, no one can. But, I can show you how to get your whole body in the door.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-38-%e2%80%93-social-media-might-just-be-your-job-search-life-jacket/</link>
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		<title>PR 101 &#8211; Lesson 37 &#8211; LinkedIn is the Adult Facebook</title>
		<description><![CDATA[Bloggers note: This the same article that ran in Cision&#8217;s online magazine -
The Navigator. I received such a positive response to it that I decided to run it here. In addition, I know many of you do not read the Navigator and I wanted to make it available to all of you.


 
As I start [...]]]></description>
		<link>http://www.pr101.biz/pr-101-lesson-37-linkedin-is-the-adult-facebook/</link>
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		<title>PR 101 – Lesson 36  &#8211; No you don’t have to write like a professional to be a successful blogger</title>
		<description><![CDATA[
 So, you are sitting down, watching the cursor blink, thinking, “damn, I hate writing. I am not any good at it anyway. Who would want to read a blog I write anyway?”
First, take a deep breath and relax. Every writer &#8211; and I mean every writer, no matter how good they are &#8211; thinks [...]]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-36-no-you-don%e2%80%99t-have-to-write-like-a-professional-to-be-a-successful-blogger/</link>
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		<title>PR 101 – Lesson 35 – Blogging is not the same old song played on a new instrument</title>
		<description><![CDATA[ 
 Blogging should almost always be the foundation of effective social media campaign. It is where smart companies establish that they are industry leaders. They do that by providing information that is both interesting and useful to readers – who the company should want to convert to customers. It is also place to interact [...]]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-35-%e2%80%93-blogging-is-not-the-same-old-song-played-on-a-new-instrument/</link>
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		<title>PR 101 – Lesson 34 – Oh Lord, there are so many social media platforms.  Which ones do I chose and which ones do I lose?</title>
		<description><![CDATA[The four social media applications that should always be used are: LinkedIn, Facebook, Twitter, and YouTube. The platform is a blog. Using those five tools in concert, you can build a comprehensive, effective social media campaign,]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-34-%e2%80%93-oh-lord-there-are-so-many-social-media-platforms-which-ones-do-i-chose-and-which-ones-do-i-lose/</link>
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		<title>PR 101 – Lesson 33 – Using social media in a corporate setting</title>
		<description><![CDATA[ 
NOTE: Before we get started, I would like to invite you to join myself and five other social media experts to listen to our Blog Talk Radio show Wednesday at 8 p.m. (GMT -6). We will talk about social media and how you can use it for 60 minutes. Please join us. Just click [...]]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-33-%e2%80%93-using-social-media/</link>
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		<title>PR 101 – Lesson 32 – Using Social Media In Your Business</title>
		<description><![CDATA[That’s the key takeaway from this post – social media is all about building a community. These are communities that demand openness and honesty. If you don’t do that, you ain’t selling them anything.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-32-%e2%80%93-using-social-media-in-your-business/</link>
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		<title>PR 101 – Lesson 31 – Social Media Is Everywhere – Even Places I Didn’t Expect To Find It</title>
		<description><![CDATA[ 
Note for my readers: I am considering giving away five half hour social media, public relations or marketing consultations. That&#8217;s right, a free 30 minute discussion about something that will help your business. Doesn&#8217;t matter where in the world you are &#8211; Skype is a wonderful thing. If you are interested, please leave a [...]]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-31-%e2%80%93-social-media-is-everywhere-%e2%80%93-even-places-i-didn%e2%80%99t-expect-to-find-it/</link>
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		<title>PR 101 – Lesson 30 – How to build a social media community</title>
		<description><![CDATA[The key to social media success is building a community of like-minded people. If you are in business, what you want people to do is like and trust your company or your product. If you are an individual, you want the community’s members to like each other. In both cases, the key to building that community is giving people a reason to join and a reason to stay.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-30-%e2%80%93-how-to-build-a-social-media-community/</link>
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		<title>PR 101 &#8211; Lesson 29 – Learning and Actually Using Social Media</title>
		<description><![CDATA[
In the seven months I have been writing this blog, I have had much to say about social media and its implications for traditional marketing and public relations. What I haven’t done is talk about using social media&#8217;s. So for my next several blogs, I am going to talk about applying social media to your [...]]]></description>
		<link>http://www.pr101.biz/pr-101-lesson-29-%e2%80%93-learning-and-actually-using-social-media/</link>
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		<title>PR 101 – Lesson 28 – The shape to come of public relations</title>
		<description><![CDATA[ 
 Irina Sharma carried her passport everywhere during the first days of a public relations campaign for Durex condoms. The campaign had been planned and implemented by Sharma’s agency – the Dubai-based eKadaa PR. She was being cautious. It is possible that the Emirate of Dubai would decide she had crossed a line and [...]]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-28-%e2%80%93-the-shape-to-come-of-public-relations/</link>
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		<title>PR 101 – Lesson 27 – You Don&#8217;t Mess Around with Social Media</title>
		<description><![CDATA[ 
There’s a song by the late Jim Croce where the refrain goes:
“You don’t tug on Superman’s cape.
“You don’t spit into the wind. 
“You don’t pull the mask off the old Lone Ranger 
“And you don’t mess around with Jim.”
© 2007 Ingrid Croce
The point of the song is that you don’t stupid things – or [...]]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-27-%e2%80%93-you-dont-mess-around-with-social-media/</link>
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		<title>PR 101 – Lesson 26 – Surrender Dorothy</title>
		<description><![CDATA[ 
After posting last week’s blog (In case you have noticed, social media has already taken over), I was curious about those people who still either oppose using social media, or think it’s a fad. I know there are people out there who just aren’t too sure about it. For instance, I had a conversation [...]]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-26-%e2%80%93-surrender-dorothy/</link>
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		<title>PR 101 – Lesson 25 – In case you haven’t noticed, social media has already taken over</title>
		<description><![CDATA[Traditional marketing, public relations and advertising are dying. They just don’t know it yet]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-25-%e2%80%93-in-case-you-haven%e2%80%99t-noticed-social-media-has-already-taken-over/</link>
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		<title>PR 101 – Lesson 24 – Dealing with a hostile reporter and hostile media</title>
		<description><![CDATA[Finally, you find there is the situation where find your company being criticized in the media and the Internet – and you had no idea it was happening. In this case, the blame is internal. You should have known that you had enemies out there. Most companies monitor conventional news outlets. Where they fall down is monitoring social media outlets – blogs, videos, etc.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-24-%e2%80%93-dealing-with-a-hostile-reporter-and-hostile-media/</link>
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		<title>PR 101 – Lesson 23  How Social Media and the Kindle Can Save Newspapers</title>
		<description><![CDATA[As marketers, we still need news outlets. It is still one of the best ways to reach potential customers.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-23-how-social-media-and-the-kindle-can-save-newspapers/</link>
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		<title>PR 101 – Lesson 22 – Marketing Through A Recession</title>
		<description><![CDATA[I know I am obnoxious about this, but I firmly believe that social media is going to replace traditional advertising, marketing, and public relations within the not-to-distant future.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-22-%e2%80%93-marketing-through-a-recession/</link>
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		<title>PR 101 – Lesson 21 &#8211; Why Jon Stewart being the most trusted man in America matters to we marketers</title>
		<description><![CDATA[It means that social media is the now the best way to market. In fact, in the not-to-distant future, I believe social media will sweep away traditional advertising, marketing and public relations.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-21-why-jon-stewart-being-the-most-trusted-man-in-america-matters-to-we-marketers/</link>
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		<title>PR 101 – Lesson 20 &#8211; You have no privacy on the web or anywhere else for that matter</title>
		<description><![CDATA[I was once at a party where a couple of guys were talking about some websites they surf that feature lascivious content. I am taking their word for what was on the sites. Those sites are not anything in which I am interested. The sexiest thing I look at on the Web is the new [...]]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-20-you-have-no-privacy-on-the-web-or-anywhere-else-for-that-matter/</link>
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		<title>PR 101 &#8211; Lesson 19 &#8211; Dealing With Bad News</title>
		<description><![CDATA[In every company’s life comes a time when things don’t go so well. A product doesn’t perform well, there is an accident in the plant, or an executive is caught with his hand in the cookie jar. When bad news happens, many executives first instinct is to duck and cover. They deny, lie and obfuscate. [...]]]></description>
		<link>http://www.pr101.biz/pr-101-lesson-19-dealing-with-bad-news/</link>
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		<title>PR 101 – Lesson 18 &#8211; The Dos and Don&#8217;ts of Media Training</title>
		<description><![CDATA[Remember, Cole’s rule #1 – the reporter only provides the rope. What the executive does with it is his business. It is your job as the public relations person to keep the executive from fashioning the noose and slipping it over his neck. Make sure the executive understands this.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-18-the-dos-and-don%e2%80%99ts-of-media-training/</link>
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		<title>PR 101 &#8211; Lesson 17 &#8211; Cole&#8217;s Rules of Social Media Etiquette</title>
		<description><![CDATA[I have been active in social media for about a year.  I have also sat at the (digital) feet of Simon Ford, a man I consider a true social media expert, and learned a lot. I am active on over a dozen sites – ranging from Facebook to Squidoo. I range over another dozen at [...]]]></description>
		<link>http://www.pr101.biz/pr-101-lesson-17-coles-rules-of-social-media-etiquette/</link>
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		<title>PR 101 – Lesson 16  The Revolution Will Be Tweeted, Posted On YouTube and Followed On Facebook</title>
		<description><![CDATA[When I was a wee slip of lad back in the ‘60s (alright, I was a teenager, but I was small), Black revolutionary poet Gil Scott-Heron wrote a poem entitled “The Revolution Will Not Be Televised.”
The first stanza said:
You will not be able to stay home, brother.
You will not be able to plug in, turn [...]]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-16-the-revolution-will-be-tweeted-posted-on-youtube-and-followed-on-facebook/</link>
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		<title>PR 101 – Lesson 15 &#8211; Marketing and Public Relations for Non-Profits</title>
		<description><![CDATA[I firmly believe with two decades social media is going to knock traditional advertising, marketing and public relations ass over teakettle. (Sorry, the Irish in me comes out sometimes.) It is already happening. Study after study is demonstrating that before consumers fork over hard-earned cash for anything, they want to know everything they can about their purchase or donation. I believe the recession has heightened that.]]></description>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-15-marketing-and-public-relations-for-non-profits/</link>
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