Comments on: PR 101 – Lesson 24 – Dealing with a hostile reporter and hostile media

By: Vanity Phone

Vanity Phone — Sat, 28 Nov 2009 04:28:56 +0000

Its nice to see you make a post on this topic, I should bookmark this site. Just keep up the good work.

By: Twitter Trackbacks for PR 101 – Lesson 24 – Dealing with a hostile reporter and hostile media | PR 101 [pr101.biz] on Topsy.com

Sun, 30 Aug 2009 11:39:17 +0000

[...] PR 101 – Lesson 24 – Dealing with a hostile reporter and hostile media | PR 101 http://www.pr101.biz/pr-101-%E2%80%93-lesson-24-%E2%80%93-dealing-with-a-hostile-reporter-and-hostile-media – view page – cached Finally, you find there is the situation where find your company being criticized in the media and the Internet – and you had no idea it was happening. In this case, the blame is internal. You should have known that you had enemies out there. Most companies monitor conventional news outlets. Where they fall down is monitoring social media outlets – blogs, videos, etc. — From the page [...]

By: Julian Bray MCIPR

Julian Bray MCIPR — Sun, 30 Aug 2009 01:37:21 +0000

Very amusing as I once owned a City and Financial Services PR Company located by Smithfield meat market in the City of London ( CharterhouseStreet) Meat market porter would go round telling everyone ” No mad cows in this market – they are all in the offices” . Seriously having media trained countless businessmen and politicians since the 1970′s. Anyone not taking up media training if offered is a prize chump and deserves to be roasted. Broadcasters cannot hope to know all the ‘ins’ and ‘outs’ of your firm so they rely on a format Who? What? Why? Where? When? and How? At one time we added another “Is it on the increase?” The Today Programme standby question if all else fails…

Any Prfirm worth its salt will have invested in an ISDN line and an audio codec unit . This way clients can reel off multiple radio and possibly Tv interviews at one sitting all from the comfort of the PR firms board room. They cost around £2,500 or can be hired in for around £50 a week

By: Dano

Dano — Sat, 29 Aug 2009 00:11:57 +0000

If I’ve learned anything over 20+ years in oil and gas communications, it’s that there is another option when the stew starts to bubble: batten the hatches and ride out the storm. Of course, if something blows up, get out with what you have and keep at it for as long as it takes. But if the local chapter of Protectors of the Arboreal Chub issues a press release accusing the company of possibly disrupting the critter’s monthly mating waggle, the company may be better served by not responding with anything other than to say it has the highest regard for the mating habits of the chub and regularly reviews its environmental policies and practices. Even with the blogosphere’s appetite for anything new with which to skewer the industry, plenty of stories simply die on the vine. It’s up to the PR professional to provide counsel to management on when to pull the trigger and possibly validate a dying story or when to politely decline the opportunity.

By: Hilory

Hilory — Tue, 25 Aug 2009 03:27:08 +0000

Spence and I wrote a similar blog post yesterday. I would just augment your statement about handling certain media outlets by noting that political candidates are good examples at ‘handling the media’, with a few recent notable exceptions. Even with the Fox news ‘talking heads’, the trick is to avoid answering their question and simply ensure that your message is delivered. They might get frustrated but staying calm and reiterating your company’s vetted communication will ensure that you avoid getting trapped into saying anything at all that might (WILL) be taken out of context.

By: John G. Self

John G. Self — Sun, 23 Aug 2009 23:02:58 +0000

Great blog. Very good advice for your readers and your clients.

Thanks.

By: Joan Stewart, The Publicity Hound

Joan Stewart, The Publicity Hound — Sat, 22 Aug 2009 11:47:41 +0000

No PR person or exec should be going on any of the big shows like The O’Reilly Factor or Hannity or wherever unless they have media training.

You mentioned one of the major mistakes people without it make: They get flustered, angry and defensive when the interviewer pins them against the wall.

By the way, the late Tim Russert was the master at finding derogatory quotes about his interview subjects and other nasty tidbits in public records and news clippings. Your tip about knowing what bloggers and others say about you is right on the mark.

Speaking of crisis communications, I think this week’s controversy with Whole Foods’ customers turning on the company because of its CEO’s public comments about the health care debate is fascinating. It will be interesting to see how the company responds.

By: Dianne

Dianne — Thu, 20 Aug 2009 14:29:11 +0000

Jeff,

What a relief to read your side of the story. Having questioned some angles of news reporting, and public relations, I still believe in providing disclosure due to the amount of people who can, and will, spread their word locally, regionally, nationally and with the internet globally. Putting the right information out to the public through a crisis situation should allow trust to develop. Liken to an ugly divorce, it takes time to heal woundswith the amount of vicious attacks that follow which can harm a person and company.

The right choice of words does make a difference in relaying information. The internet and twitter, as information sources, can bring to question the ethics of a person, company and country instantly. Time heals, however not for all people who continue a vigilant approach and hand down their own ideas to their next generation, killing a brand.

By: Suzan

Suzan — Tue, 18 Aug 2009 01:06:15 +0000

I would have added something of course, but in fact says almost everything..