However, we can take this even farther. It’s a mistake for corporations to believe that even America is homogeneous.

For example, I live in a religious Jewish community where most people don’t watch television, women dress very modestly and never appear in any ads, and most people have never eaten a cheeseburger. For many in our community, English is a second or third language.

There are ethnic communities nearby where people speak only Spanish or their first language is creole.

Sensitivity to local audiences and markets is important even in America. How much more so it must be in other countries.