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	<title>Comments on: PR 101 – Lesson 33 – Using social media in a corporate setting</title>
	<atom:link href="http://www.pr101.biz/pr-101-%e2%80%93-lesson-33-%e2%80%93-using-social-media/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-33-%e2%80%93-using-social-media/</link>
	<description>The inside scoop on public relations, marketing and social media</description>
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		<title>By: Verena Cayea</title>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-33-%e2%80%93-using-social-media/comment-page-1/#comment-1805</link>
		<dc:creator>Verena Cayea</dc:creator>
		<pubDate>Sat, 21 Aug 2010 14:46:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.pr101.biz/?p=348#comment-1805</guid>
		<description>Proper thanks are due for this awesome article. I&#039;ve read id a couple of months now and they&#039;re always very informative. Thanks!</description>
		<content:encoded><![CDATA[<p>Proper thanks are due for this awesome article. I&#8217;ve read id a couple of months now and they&#8217;re always very informative. Thanks!</p>
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		<title>By: Pharmacy technician test</title>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-33-%e2%80%93-using-social-media/comment-page-1/#comment-1323</link>
		<dc:creator>Pharmacy technician test</dc:creator>
		<pubDate>Tue, 22 Jun 2010 15:51:22 +0000</pubDate>
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		<description>nice post. thanks.</description>
		<content:encoded><![CDATA[<p>nice post. thanks.</p>
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		<title>By: Nigel Catchlove</title>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-33-%e2%80%93-using-social-media/comment-page-1/#comment-349</link>
		<dc:creator>Nigel Catchlove</dc:creator>
		<pubDate>Wed, 21 Oct 2009 22:42:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.pr101.biz/?p=348#comment-349</guid>
		<description>Social Media is simply another method of communicating with your target public.  It can be, unlike some other media, truly two way which increases the ways it can be used over traditional media but as communicators we shouldn&#039;t be dazzled by something just because it&#039;s new.  The basics of communications still apply, what&#039;s your message, who is in your target public and what is the best means of communicating that message to your target public.  Social media does not fundamentally change that equation, it simply adds more channels to use.

Using facebook, Blogs, tweets or LinkedIn is not going to communicate at all with my mother (who is computer literate) so unless your target public is a user of social media then the traditional methods of communication should not be discarded.</description>
		<content:encoded><![CDATA[<p>Social Media is simply another method of communicating with your target public.  It can be, unlike some other media, truly two way which increases the ways it can be used over traditional media but as communicators we shouldn&#8217;t be dazzled by something just because it&#8217;s new.  The basics of communications still apply, what&#8217;s your message, who is in your target public and what is the best means of communicating that message to your target public.  Social media does not fundamentally change that equation, it simply adds more channels to use.</p>
<p>Using facebook, Blogs, tweets or LinkedIn is not going to communicate at all with my mother (who is computer literate) so unless your target public is a user of social media then the traditional methods of communication should not be discarded.</p>
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	<item>
		<title>By: yc</title>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-33-%e2%80%93-using-social-media/comment-page-1/#comment-346</link>
		<dc:creator>yc</dc:creator>
		<pubDate>Wed, 21 Oct 2009 10:26:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.pr101.biz/?p=348#comment-346</guid>
		<description>I strongly agree with your points. I had discussed the issue with some SMEs and they seemed interested in this area but were not very sure that they were ready for dealing with customers&#039; criticism/complaints; if they couldn&#039;t tackle very well, it would end in a disaster.....therefore, i think that organisational culture plays a vital role in relation to adopting social media.</description>
		<content:encoded><![CDATA[<p>I strongly agree with your points. I had discussed the issue with some SMEs and they seemed interested in this area but were not very sure that they were ready for dealing with customers&#8217; criticism/complaints; if they couldn&#8217;t tackle very well, it would end in a disaster&#8230;..therefore, i think that organisational culture plays a vital role in relation to adopting social media.</p>
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	<item>
		<title>By: Dick Barton</title>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-33-%e2%80%93-using-social-media/comment-page-1/#comment-343</link>
		<dc:creator>Dick Barton</dc:creator>
		<pubDate>Tue, 20 Oct 2009 21:45:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.pr101.biz/?p=348#comment-343</guid>
		<description>Good blog entry. I am old enough to remember when Southwest Airlines started with one airplane and simple routes just in Texas. The company has done so many good things and survived while many others have fallen by the wayside. I wish I had joined the company with my friend who was their third employee to be hired.

Harley is a success story on many levels from marketing to manufacturing. What an American icon!! How many other companies can brag that their brand is tattooed on their customers bodies.

Keep up the good work!</description>
		<content:encoded><![CDATA[<p>Good blog entry. I am old enough to remember when Southwest Airlines started with one airplane and simple routes just in Texas. The company has done so many good things and survived while many others have fallen by the wayside. I wish I had joined the company with my friend who was their third employee to be hired.</p>
<p>Harley is a success story on many levels from marketing to manufacturing. What an American icon!! How many other companies can brag that their brand is tattooed on their customers bodies.</p>
<p>Keep up the good work!</p>
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		<title>By: Lisa Delaney</title>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-33-%e2%80%93-using-social-media/comment-page-1/#comment-339</link>
		<dc:creator>Lisa Delaney</dc:creator>
		<pubDate>Tue, 20 Oct 2009 02:46:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.pr101.biz/?p=348#comment-339</guid>
		<description>Great Blog, I am interested in both motorcycles and social media, so I found it very interesting!  I have dove head first into social media and am just trudging through it and learning by trial and error.  Believe it or not, I have become almost an expert at this point.  Go for it!</description>
		<content:encoded><![CDATA[<p>Great Blog, I am interested in both motorcycles and social media, so I found it very interesting!  I have dove head first into social media and am just trudging through it and learning by trial and error.  Believe it or not, I have become almost an expert at this point.  Go for it!</p>
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		<title>By: Tweets that mention PR 101 – Lesson 33 – Using Social Media &#124; PR 101 -- Topsy.com</title>
		<link>http://www.pr101.biz/pr-101-%e2%80%93-lesson-33-%e2%80%93-using-social-media/comment-page-1/#comment-338</link>
		<dc:creator>Tweets that mention PR 101 – Lesson 33 – Using Social Media &#124; PR 101 -- Topsy.com</dc:creator>
		<pubDate>Mon, 19 Oct 2009 12:40:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.pr101.biz/?p=348#comment-338</guid>
		<description>[...] This post was mentioned on Twitter by JeffCole53 and Colleen Lilly, Bryce Finnerty. Bryce Finnerty said: PR 101 – Lesson 33 – Using Social Media http://bit.ly/CV2x1 [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by JeffCole53 and Colleen Lilly, Bryce Finnerty. Bryce Finnerty said: PR 101 – Lesson 33 – Using Social Media <a href="http://bit.ly/CV2x1" rel="nofollow">http://bit.ly/CV2x1</a> [...]</p>
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