Comments on: PR 101 – Lesson 49 – Some things Toyota could do to rebuild confidence in its brand http://www.pr101.biz/pr-101-%e2%80%93-lesson-49-%e2%80%93-some-things-toyota-could-to-rebuild-confidence-in-its-brand/ The inside scoop on public relations, marketing and social media Sat, 04 Sep 2010 08:05:31 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Jeff Cole http://www.pr101.biz/pr-101-%e2%80%93-lesson-49-%e2%80%93-some-things-toyota-could-to-rebuild-confidence-in-its-brand/comment-page-1/#comment-768 Jeff Cole Tue, 09 Mar 2010 02:11:27 +0000 http://www.pr101.biz/?p=664#comment-768 Where do you got to school? Where do you got to school?

]]> By: Top Gear http://www.pr101.biz/pr-101-%e2%80%93-lesson-49-%e2%80%93-some-things-toyota-could-to-rebuild-confidence-in-its-brand/comment-page-1/#comment-767 Top Gear Mon, 08 Mar 2010 23:22:37 +0000 http://www.pr101.biz/?p=664#comment-767 Me & my fellow classmates use your blogs as our reference materials. We look out for more interesting posts from your end about the same topic . Even the future updates about this topic would be of great help. Me & my fellow classmates use your blogs as our reference materials. We look out for more interesting posts from your end about the same topic . Even the future updates about this topic would be of great help.

]]> By: Odell Budke http://www.pr101.biz/pr-101-%e2%80%93-lesson-49-%e2%80%93-some-things-toyota-could-to-rebuild-confidence-in-its-brand/comment-page-1/#comment-760 Odell Budke Fri, 05 Mar 2010 03:44:33 +0000 http://www.pr101.biz/?p=664#comment-760 Really helpful information. Thanks for the great post. Really helpful information. Thanks for the great post.

]]> By: San Diego Artificial Turf http://www.pr101.biz/pr-101-%e2%80%93-lesson-49-%e2%80%93-some-things-toyota-could-to-rebuild-confidence-in-its-brand/comment-page-1/#comment-749 San Diego Artificial Turf Mon, 01 Mar 2010 19:55:16 +0000 http://www.pr101.biz/?p=664#comment-749 Great post.. thanks for taking the time to write it, keep up the good work. Great post.. thanks for taking the time to write it, keep up the good work.

]]> By: CB Predator http://www.pr101.biz/pr-101-%e2%80%93-lesson-49-%e2%80%93-some-things-toyota-could-to-rebuild-confidence-in-its-brand/comment-page-1/#comment-743 CB Predator Mon, 01 Mar 2010 02:39:56 +0000 http://www.pr101.biz/?p=664#comment-743 Just a quick message to thank u for your interesting page article. Do u know where I could find more on the subject? have a nice day. Jessica x Just a quick message to thank u for your interesting page article. Do u know where I could find more on the subject? have a nice day. Jessica x

]]> By: Louetta Gargano http://www.pr101.biz/pr-101-%e2%80%93-lesson-49-%e2%80%93-some-things-toyota-could-to-rebuild-confidence-in-its-brand/comment-page-1/#comment-724 Louetta Gargano Wed, 24 Feb 2010 10:03:35 +0000 http://www.pr101.biz/?p=664#comment-724 Toyota executives are currently testifying before Congress about the safety issues that have led to the recall of millions of vehicles. They insist that "We are confident that no problems exist with the electronic throttle control system in our vehicles." Toyota executives are currently testifying before Congress about the safety issues that have led to the recall of millions of vehicles. They insist that “We are confident that no problems exist with the electronic throttle control system in our vehicles.”

]]> By: Jeff Cole http://www.pr101.biz/pr-101-%e2%80%93-lesson-49-%e2%80%93-some-things-toyota-could-to-rebuild-confidence-in-its-brand/comment-page-1/#comment-682 Jeff Cole Wed, 17 Feb 2010 18:29:21 +0000 http://www.pr101.biz/?p=664#comment-682 Tom, I don't know if you saw the announcement made today about power steering in Corollas. Apparently there is a problem there. As for taking time to talk to a bunch of grand-standing politicians or talk to customers, I know which I would advise them to choose. As for giving away product, it shows the company is both standing behind its products and wants to make things right. Tom, I don’t know if you saw the announcement made today about power steering in Corollas. Apparently there is a problem there. As for taking time to talk to a bunch of grand-standing politicians or talk to customers, I know which I would advise them to choose. As for giving away product, it shows the company is both standing behind its products and wants to make things right.

]]> By: Chuck Ebeling http://www.pr101.biz/pr-101-%e2%80%93-lesson-49-%e2%80%93-some-things-toyota-could-to-rebuild-confidence-in-its-brand/comment-page-1/#comment-681 Chuck Ebeling Wed, 17 Feb 2010 17:37:17 +0000 http://www.pr101.biz/?p=664#comment-681 Jeff: Well said. When I headed midwest PR and advertising for Toyota in the 70s, when Toyota passed VW as top import, we constantly toured our Pres., an articulate Brit named Tony Thompson, to do news and business Tv and radio shows and women's talk shows, talking about meeting the changing auto needs of America. Today, the same connection strategy would work for Toyota. They need total transparency, opening up their plants and dealer service centers to the media and general public, talking safety, quality and responsibility. They should create their own Toyota Automotive Safety Institute, and make it accessible and interactive. And yes, they should say they are sorry, with some real compensation for inconvenienced and impacted vehicle owners. Last, they need a crisis plan that doesn't require a delegation to go to Japan to activate. Jeff: Well said. When I headed midwest PR and advertising for Toyota in the 70s, when Toyota passed VW as top import, we constantly toured our Pres., an articulate Brit named Tony Thompson, to do news and business Tv and radio shows and women’s talk shows, talking about meeting the changing auto needs of America. Today, the same connection strategy would work for Toyota. They need total transparency, opening up their plants and dealer service centers to the media and general public, talking safety, quality and responsibility. They should create their own Toyota Automotive Safety Institute, and make it accessible and interactive. And yes, they should say they are sorry, with some real compensation for inconvenienced and impacted vehicle owners. Last, they need a crisis plan that doesn’t require a delegation to go to Japan to activate.

]]> By: Tom in Minneapolis http://www.pr101.biz/pr-101-%e2%80%93-lesson-49-%e2%80%93-some-things-toyota-could-to-rebuild-confidence-in-its-brand/comment-page-1/#comment-679 Tom in Minneapolis Wed, 17 Feb 2010 15:48:12 +0000 http://www.pr101.biz/?p=664#comment-679 Jeff-- Not sure your idea of giving existing owners new product that's free to them, or driving deep discounts to the general public make great business sense. The company is in business to make money, and not dump costly products into the marketplace. There's not much benefit to Toyota in that. The federal government is now going after Toyota in hearings, so these executives may be a bit busy over the next few months gathering documents and meeting with attorneys. Honesty is the best policy here. Come clean, apologize, take the punishment and move on. Toyota understands the long view and this clamor shall pass. Jeff–
Not sure your idea of giving existing owners new product that’s free to them, or driving deep discounts to the general public make great business sense.

The company is in business to make money, and not dump costly products into the marketplace. There’s not much benefit to Toyota in that.

The federal government is now going after Toyota in hearings, so these executives may be a bit busy over the next few months gathering documents and meeting with attorneys.

Honesty is the best policy here.

Come clean, apologize, take the punishment and move on.

Toyota understands the long view and this clamor shall pass.

]]> By: Ralph Castner http://www.pr101.biz/pr-101-%e2%80%93-lesson-49-%e2%80%93-some-things-toyota-could-to-rebuild-confidence-in-its-brand/comment-page-1/#comment-678 Ralph Castner Wed, 17 Feb 2010 07:44:31 +0000 http://www.pr101.biz/?p=664#comment-678 I was scanning something else about this on another blog. Interesting. Your linear perspective on it is diametrically opposed to what I read to begin with. I am still reflecting over the various points of view, but I'm leaning heavily toward yours. And irrespective, that's what is so super about contemporary democracy and the marketplace of ideas online. I was scanning something else about this on another blog. Interesting. Your linear perspective on it is diametrically opposed to what I read to begin with. I am still reflecting over the various points of view, but I’m leaning heavily toward yours. And irrespective, that’s what is so super about contemporary democracy and the marketplace of ideas online.

]]> By: Sandi Stahmer http://www.pr101.biz/pr-101-%e2%80%93-lesson-49-%e2%80%93-some-things-toyota-could-to-rebuild-confidence-in-its-brand/comment-page-1/#comment-677 Sandi Stahmer Tue, 16 Feb 2010 11:49:59 +0000 http://www.pr101.biz/?p=664#comment-677 hey this blog is great. I'm glad I came by this blog. Maybe I can contribute in the near future. PM ME on Yahoo AmandaLovesYou702 Thank you day339 hey this blog is great. I’m glad I came by this blog. Maybe I can contribute in the near future. PM ME on Yahoo AmandaLovesYou702 Thank you day339

]]> By: HeelShields http://www.pr101.biz/pr-101-%e2%80%93-lesson-49-%e2%80%93-some-things-toyota-could-to-rebuild-confidence-in-its-brand/comment-page-1/#comment-676 HeelShields Tue, 16 Feb 2010 03:38:30 +0000 http://www.pr101.biz/?p=664#comment-676 My first car was a Toyota and my second car was a toyota. Since then I haven't really liked the brand for various reasons. And, I think maybe this is a time for American Companies to do as Toyota did to them years ago and highlight the positives. So far American companies haven't built 'killer' cars - problematic cars YES - KILLERS - NO! Americans need jobs! My first car was a Toyota and my second car was a toyota. Since then I haven’t really liked the brand for various reasons. And, I think maybe this is a time for American Companies to do as Toyota did to them years ago and highlight the positives. So far American companies haven’t built ‘killer’ cars – problematic cars YES – KILLERS – NO!

Americans need jobs!

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