Comments on: PR 101 – Lesson 76 It’s the advertising political season – oh joy! http://www.pr101.biz/pr-101-%e2%80%93-lesson-76-it%e2%80%99s-the-advertising-political-season-%e2%80%93-oh-joy/ The inside scoop on public relations, marketing and social media Thu, 22 Dec 2011 02:03:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bret Kinsella http://www.pr101.biz/pr-101-%e2%80%93-lesson-76-it%e2%80%99s-the-advertising-political-season-%e2%80%93-oh-joy/comment-page-1/#comment-2173 Bret Kinsella Tue, 21 Sep 2010 18:51:23 +0000 http://www.pr101.biz/?p=1009#comment-2173 There is a good reason that even the most effective political ads often look second rate. They aren't designed to persuade. It is very hard to actually get undecided voters to make up their minds. It is even harder to get them to vote. What is often most important is getting your own base out to vote. The most effective political ads are often designed to remind your voters how important it is to actually get to the polls on election day. The emotional edge is what gets them motivated to actually show up at the polls even though they have already decided on the candidate. Sometimes the residual effect is to keep undecideds from being motivated enough to go to the polls for the opponent. That is a really effective ad. Remember that most campaigns don't have Madison Avenue budgets so they are really looking for the biggest bang for their buck. Most elections are decided by turnout and getting your base motivated through political ads is a key objective for most campaigns. There is a good reason that even the most effective political ads often look second rate. They aren’t designed to persuade. It is very hard to actually get undecided voters to make up their minds. It is even harder to get them to vote. What is often most important is getting your own base out to vote. The most effective political ads are often designed to remind your voters how important it is to actually get to the polls on election day. The emotional edge is what gets them motivated to actually show up at the polls even though they have already decided on the candidate. Sometimes the residual effect is to keep undecideds from being motivated enough to go to the polls for the opponent. That is a really effective ad. Remember that most campaigns don’t have Madison Avenue budgets so they are really looking for the biggest bang for their buck. Most elections are decided by turnout and getting your base motivated through political ads is a key objective for most campaigns.

]]> By: Spencer http://www.pr101.biz/pr-101-%e2%80%93-lesson-76-it%e2%80%99s-the-advertising-political-season-%e2%80%93-oh-joy/comment-page-1/#comment-2164 Spencer Mon, 20 Sep 2010 21:29:50 +0000 http://www.pr101.biz/?p=1009#comment-2164 Forget the advertising - from Wisconsin Tea party, GOP accused of trying to purge voters - September 20, 2010 1:47 PM | A liberal advocacy group is accusing Wisconsin Republicans of colluding with the tea party movement to throw minority and student voters off the rolls. One Wisconsin Now's director, Scot Ross, alleges the groups decided in June to send mailings to minorities and students warning them to confirm their voter registrations or risk being thrown off the rolls. Ross says the groups wanted to note how many mailings came back as undeliverable and dispatch poll observers to challenge voters who claimed those addresses. Ross is basing his allegations on audio recordings of a tea party coalition meeting in June. He won't say how he obtained the recordings. Tim Dake leads the tea party group Grandsons of Liberty. He denies the groups are out to disenfranchise voters. A message left at the state GOP wasn't immediately returned. Forget the advertising – from Wisconsin

Tea party, GOP accused of trying to purge voters – September 20, 2010 1:47 PM |

A liberal advocacy group is accusing Wisconsin Republicans of colluding with the tea party movement to throw minority and student voters off the rolls.

One Wisconsin Now’s director, Scot Ross, alleges the groups decided in June to send mailings to minorities and students warning them to confirm their voter registrations or risk being thrown off the rolls.

Ross says the groups wanted to note how many mailings came back as undeliverable and dispatch poll observers to challenge voters who claimed those addresses.

Ross is basing his allegations on audio recordings of a tea party coalition meeting in June. He won’t say how he obtained the recordings.

Tim Dake leads the tea party group Grandsons of Liberty. He denies the groups are out to disenfranchise voters.

A message left at the state GOP wasn’t immediately returned.

]]> By: Jeff Cole http://www.pr101.biz/pr-101-%e2%80%93-lesson-76-it%e2%80%99s-the-advertising-political-season-%e2%80%93-oh-joy/comment-page-1/#comment-2162 Jeff Cole Mon, 20 Sep 2010 18:16:25 +0000 http://www.pr101.biz/?p=1009#comment-2162 Geez, I am an Irish Jew - what would they do with me? Geez, I am an Irish Jew – what would they do with me?

]]> By: Spencer http://www.pr101.biz/pr-101-%e2%80%93-lesson-76-it%e2%80%99s-the-advertising-political-season-%e2%80%93-oh-joy/comment-page-1/#comment-2161 Spencer Mon, 20 Sep 2010 18:01:23 +0000 http://www.pr101.biz/?p=1009#comment-2161 What's worse are the :whisper" messages. I worked on a campaign where the incumbent used "buzz" to insinuate, to a Jewish community, that the challenger was a Nazi. Even though he is very, very Irish, and was a U.S. Army Colonel, they believed what was said. What’s worse are the :whisper” messages. I worked on a campaign where the incumbent used “buzz” to insinuate, to a Jewish community, that the challenger was a Nazi. Even though he is very, very Irish, and was a U.S. Army Colonel, they believed what was said.

]]>