Comments on: PR 101 – My Weekly Rant Two – Television Ads are less and less effective, so enough with showing the same commercials over and over and over … http://www.pr101.biz/pr-101-%e2%80%93-my-weekly-rant-two-%e2%80%93-television-ads-are-less-and-less-effective-so-enough-with-showing-the-same-commercials-over-and-over-and-over-%e2%80%a6/ The inside scoop on public relations, marketing and social media Tue, 16 Aug 2011 18:55:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: spyware finder http://www.pr101.biz/pr-101-%e2%80%93-my-weekly-rant-two-%e2%80%93-television-ads-are-less-and-less-effective-so-enough-with-showing-the-same-commercials-over-and-over-and-over-%e2%80%a6/comment-page-1/#comment-578 spyware finder Tue, 12 Jan 2010 02:09:18 +0000 http://www.pr101.biz/?p=547#comment-578 This is a fantastic little blog, I can't believe I didn't wander onto it earlier! This is a fantastic little blog, I can’t believe I didn’t wander onto it earlier!

]]> By: Tammy http://www.pr101.biz/pr-101-%e2%80%93-my-weekly-rant-two-%e2%80%93-television-ads-are-less-and-less-effective-so-enough-with-showing-the-same-commercials-over-and-over-and-over-%e2%80%a6/comment-page-1/#comment-570 Tammy Wed, 06 Jan 2010 08:47:26 +0000 http://www.pr101.biz/?p=547#comment-570 Great site and post, I recently started <a> watch tv episodes here </a> and just stream them straight to my TV in the living room. Great site and post, I recently started watch tv episodes here and just stream them straight to my TV in the living room.

]]> By: Caleb http://www.pr101.biz/pr-101-%e2%80%93-my-weekly-rant-two-%e2%80%93-television-ads-are-less-and-less-effective-so-enough-with-showing-the-same-commercials-over-and-over-and-over-%e2%80%a6/comment-page-1/#comment-569 Caleb Wed, 06 Jan 2010 07:41:09 +0000 http://www.pr101.biz/?p=547#comment-569 Good site and post, I recently started <a> watch tv episodes here </a> and just stream them straight to my TV in the living room. Good site and post, I recently started watch tv episodes here and just stream them straight to my TV in the living room.

]]> By: Dennis Yu http://www.pr101.biz/pr-101-%e2%80%93-my-weekly-rant-two-%e2%80%93-television-ads-are-less-and-less-effective-so-enough-with-showing-the-same-commercials-over-and-over-and-over-%e2%80%a6/comment-page-1/#comment-558 Dennis Yu Fri, 01 Jan 2010 23:41:29 +0000 http://www.pr101.biz/?p=547#comment-558 Jeff, I have the same sentiment-- a good TV commercial is enjoyable the first 5 or 6 times, but after about 50 exposures, I begin to resent the brand. It's like sandpaper on a raw wound, or perhaps listening to your favorite song for the 149th time. However, I don't think that means TV is dead or ineffective-- just that the users of the medium are abusing the medium. Same is true with online marketing. When I was at Yahoo!, we had a tendency for some properties to overuse email marketing, to blast people incessantly, since if one email a month is good, then 10 must be great. Anyway, great blog! I found you on twitter. Dennis Jeff,

I have the same sentiment– a good TV commercial is enjoyable the first 5 or 6 times, but after about 50 exposures, I begin to resent the brand. It’s like sandpaper on a raw wound, or perhaps listening to your favorite song for the 149th time.

However, I don’t think that means TV is dead or ineffective– just that the users of the medium are abusing the medium. Same is true with online marketing. When I was at Yahoo!, we had a tendency for some properties to overuse email marketing, to blast people incessantly, since if one email a month is good, then 10 must be great.

Anyway, great blog! I found you on twitter.

Dennis

]]> By: Jed Morel http://www.pr101.biz/pr-101-%e2%80%93-my-weekly-rant-two-%e2%80%93-television-ads-are-less-and-less-effective-so-enough-with-showing-the-same-commercials-over-and-over-and-over-%e2%80%a6/comment-page-1/#comment-552 Jed Morel Mon, 28 Dec 2009 02:01:26 +0000 http://www.pr101.biz/?p=547#comment-552 This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work. This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work.

]]> By: Tweets that mention PR 101 – My Weekly Rant Two – Television Ads are less and less effective, so enough with showing the same commercials over and over and over … | PR 101 -- Topsy.com http://www.pr101.biz/pr-101-%e2%80%93-my-weekly-rant-two-%e2%80%93-television-ads-are-less-and-less-effective-so-enough-with-showing-the-same-commercials-over-and-over-and-over-%e2%80%a6/comment-page-1/#comment-529 Tweets that mention PR 101 – My Weekly Rant Two – Television Ads are less and less effective, so enough with showing the same commercials over and over and over … | PR 101 -- Topsy.com Wed, 23 Dec 2009 18:03:43 +0000 http://www.pr101.biz/?p=547#comment-529 [...] This post was mentioned on Twitter by Levi McConnell and JeffCole53, Jennifer Davenport. Jennifer Davenport said: AdzZoo works! RT @JeffCole53 PR 101 – Television Ads are less and less effective, so enough with showing the ... http://bit.ly/590WFH [...] [...] This post was mentioned on Twitter by Levi McConnell and JeffCole53, Jennifer Davenport. Jennifer Davenport said: AdzZoo works! RT @JeffCole53 PR 101 – Television Ads are less and less effective, so enough with showing the … http://bit.ly/590WFH [...]

]]> By: Dave Pool http://www.pr101.biz/pr-101-%e2%80%93-my-weekly-rant-two-%e2%80%93-television-ads-are-less-and-less-effective-so-enough-with-showing-the-same-commercials-over-and-over-and-over-%e2%80%a6/comment-page-1/#comment-528 Dave Pool Wed, 23 Dec 2009 14:36:36 +0000 http://www.pr101.biz/?p=547#comment-528 Jeff, I don't disagree with much of what you say...and, in my case, my viewing of TV commercials has fallen off simply because I watch less TV these days. But, as to frequency, isn't it inevitable that in order for a light viewer to see a spot 6 times, the heavier user is going to see it 20 times? Jeff, I don’t disagree with much of what you say…and, in my case, my viewing of TV commercials has fallen off simply because I watch less TV these days. But, as to frequency, isn’t it inevitable that in order for a light viewer to see a spot 6 times, the heavier user is going to see it 20 times?

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