Comments on: PR 101 – Weekly Rant #5 – What’s up with the Microsoft Windows 7 Commercials? http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-5-%e2%80%93-what%e2%80%99s-up-with-the-microsoft-windows-7-commercials/ The inside scoop on public relations, marketing and social media Tue, 16 Aug 2011 18:55:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mack http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-5-%e2%80%93-what%e2%80%99s-up-with-the-microsoft-windows-7-commercials/comment-page-1/#comment-620 Mack Tue, 26 Jan 2010 04:25:18 +0000 http://www.pr101.biz/?p=610#comment-620 JEFF!!!!! Great Googly Moogly! I thought you were smarter than this! You really believe what you're saying about the doubles? You don't see the humor in that?!? I'm not going to bother explaining as I think Cal and the rest of the group did an excelent job. You missed the boat on this one though it did start a decent discussion about that kind of humor used in advertising. I, for onr, LOVE 'em! My wife laughs every time they play. Me? I smirk and wish it was either my creative or my production that brought it to life. Well done! JEFF!!!!!

Great Googly Moogly! I thought you were smarter than this! You really believe what you’re saying about the doubles? You don’t see the humor in that?!? I’m not going to bother explaining as I think Cal and the rest of the group did an excelent job.
You missed the boat on this one though it did start a decent discussion about that kind of humor used in advertising. I, for onr, LOVE ‘em! My wife laughs every time they play. Me? I smirk and wish it was either my creative or my production that brought it to life.
Well done!

]]> By: Firefox 3.6 Released | AboutBrowsers.info http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-5-%e2%80%93-what%e2%80%99s-up-with-the-microsoft-windows-7-commercials/comment-page-1/#comment-610 Firefox 3.6 Released | AboutBrowsers.info Thu, 21 Jan 2010 19:21:54 +0000 http://www.pr101.biz/?p=610#comment-610 [...] PR 101 – Weekly Rant #5 – What's up with the Microsoft Windows 7 … [...] [...] PR 101 – Weekly Rant #5 – What's up with the Microsoft Windows 7 … [...]

]]> By: Jeff Cole http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-5-%e2%80%93-what%e2%80%99s-up-with-the-microsoft-windows-7-commercials/comment-page-1/#comment-607 Jeff Cole Thu, 21 Jan 2010 17:14:37 +0000 http://www.pr101.biz/?p=610#comment-607 Buy Apples. More and more companies are switching over. Buy Apples. More and more companies are switching over.

]]> By: Angela Atkinson http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-5-%e2%80%93-what%e2%80%99s-up-with-the-microsoft-windows-7-commercials/comment-page-1/#comment-606 Angela Atkinson Thu, 21 Jan 2010 16:38:41 +0000 http://www.pr101.biz/?p=610#comment-606 When I watched those commercials, I got the impression that the body double was "tongue in cheek"--they clearly meant for the audience to be aware of the body doubles...they didn't try to hide it at all. I thought it was kind of funny. Perhaps I misunderstood? When I watched those commercials, I got the impression that the body double was “tongue in cheek”–they clearly meant for the audience to be aware of the body doubles…they didn’t try to hide it at all. I thought it was kind of funny. Perhaps I misunderstood?

]]> By: Kevin Waldvogel http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-5-%e2%80%93-what%e2%80%99s-up-with-the-microsoft-windows-7-commercials/comment-page-1/#comment-605 Kevin Waldvogel Thu, 21 Jan 2010 16:01:57 +0000 http://www.pr101.biz/?p=610#comment-605 Personally I like the commercial. They stopped playing the one with a really fat guy and the reanactment was a skinny model. I would put the commercials up there with the Dominoes commercials that just came out that where they admit that there pizza sucked. I like companies that realize that they have problems and listen to the customers to come up with suggestions to fix them. That being say I like apple stuff and have an iphone and I would chear them if they did some kind of commercial for the iphone in response ot the droid commercials because there is a lot of things it can do but also a lot of things it cant do. Personally I like the commercial. They stopped playing the one with a really fat guy and the reanactment was a skinny model. I would put the commercials up there with the Dominoes commercials that just came out that where they admit that there pizza sucked.

I like companies that realize that they have problems and listen to the customers to come up with suggestions to fix them. That being say I like apple stuff and have an iphone and I would chear them if they did some kind of commercial for the iphone in response ot the droid commercials because there is a lot of things it can do but also a lot of things it cant do.

]]> By: Heather http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-5-%e2%80%93-what%e2%80%99s-up-with-the-microsoft-windows-7-commercials/comment-page-1/#comment-604 Heather Thu, 21 Jan 2010 14:36:25 +0000 http://www.pr101.biz/?p=610#comment-604 The "doubles" in the commercial are meant to be a joke - it's how the "real" people in the ad see themselves in the reenactment of their grand ideas. Not that I'm defending Microsoft... The “doubles” in the commercial are meant to be a joke – it’s how the “real” people in the ad see themselves in the reenactment of their grand ideas. Not that I’m defending Microsoft…

]]> By: Ric Willmot http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-5-%e2%80%93-what%e2%80%99s-up-with-the-microsoft-windows-7-commercials/comment-page-1/#comment-601 Ric Willmot Thu, 21 Jan 2010 00:34:48 +0000 http://www.pr101.biz/?p=610#comment-601 Hi Jeff, I don't particularly like Windows either. For over 20 years my business (code for: Me) paid a fortune for rubbish that never adequately worked. In December 2007 I changed to Apple and my world has gotten so much better. That being said, the commercials are obvious in the use of a body double; it's part of the fun. In fact, in the second one you mention, the word "Reenactment" is flashed at the bottom of the screen. I don't know of the reference to Apple commercials, but with regards to these two; I think you're overreacting just a little. The body double is so obvious it's probably intended to add humour or quirkiness ( I assume) not to be misleading. But still, I will NEVER use Windows ever again - I am delighted with Mac! Rgds, Ric Hi Jeff,
I don’t particularly like Windows either. For over 20 years my business (code for: Me) paid a fortune for rubbish that never adequately worked.
In December 2007 I changed to Apple and my world has gotten so much better.
That being said, the commercials are obvious in the use of a body double; it’s part of the fun.
In fact, in the second one you mention, the word “Reenactment” is flashed at the bottom of the screen.
I don’t know of the reference to Apple commercials, but with regards to these two; I think you’re overreacting just a little. The body double is so obvious it’s probably intended to add humour or quirkiness ( I assume) not to be misleading.

But still, I will NEVER use Windows ever again – I am delighted with Mac!
Rgds,
Ric

]]> By: David http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-5-%e2%80%93-what%e2%80%99s-up-with-the-microsoft-windows-7-commercials/comment-page-1/#comment-600 David Wed, 20 Jan 2010 20:24:33 +0000 http://www.pr101.biz/?p=610#comment-600 You realize that the reason that it's a different (better looking/model-type person) is because it is the "real" person's imagination (so they've imagined themselves hunkier), just like it is their imagination that they invented Windows 7. It's actually a semi-creative concept. You realize that the reason that it’s a different (better looking/model-type person) is because it is the “real” person’s imagination (so they’ve imagined themselves hunkier), just like it is their imagination that they invented Windows 7. It’s actually a semi-creative concept.

]]> By: Cal http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-5-%e2%80%93-what%e2%80%99s-up-with-the-microsoft-windows-7-commercials/comment-page-1/#comment-599 Cal Wed, 20 Jan 2010 19:08:47 +0000 http://www.pr101.biz/?p=610#comment-599 I have no issue at all with the body switch that takes place when they have their idea. They are only playing off the concept that we all have an image in our own minds of what we appear as - We may think ourselves the Adonis, the Master Chef, The Genius, etc. It is not that they twist the truth there, because in fact they are only playing on the truth. People do have an image of themselves that does not match how everyone else see's them. I, myself, am an Adonis, Master Chef, with an IQ of 178. I have no issue at all with the body switch that takes place when they have their idea. They are only playing off the concept that we all have an image in our own minds of what we appear as – We may think ourselves the Adonis, the Master Chef, The Genius, etc.

It is not that they twist the truth there, because in fact they are only playing on the truth. People do have an image of themselves that does not match how everyone else see’s them.

I, myself, am an Adonis, Master Chef, with an IQ of 178.

]]> By: Andy http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-5-%e2%80%93-what%e2%80%99s-up-with-the-microsoft-windows-7-commercials/comment-page-1/#comment-598 Andy Wed, 20 Jan 2010 19:02:16 +0000 http://www.pr101.biz/?p=610#comment-598 I didn't really mind the body double thing... that's just supposed to be satire about the "real people" seeIng themselves as better than they really are. What I have a problem with is the cheap attemp to spin some of Windows' long time design flaws and shortcomigs into "inventions" and "ideas." The PR lesson here is that if you're going to adress your product's shortcomings, do it head on (see also: Domino's pizza, an outstanding new ad campaign). Not with a cheap spin. I didn’t really mind the body double thing… that’s just supposed to be satire about the “real people” seeIng themselves as better than they really are. What I have a problem with is the cheap attemp to spin some of Windows’ long time design flaws and shortcomigs into “inventions” and “ideas.” The PR lesson here is that if you’re going to adress your product’s shortcomings, do it head on (see also: Domino’s pizza, an outstanding new ad campaign). Not with a cheap spin.

]]> By: Karla Pollack http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-5-%e2%80%93-what%e2%80%99s-up-with-the-microsoft-windows-7-commercials/comment-page-1/#comment-597 Karla Pollack Wed, 20 Jan 2010 16:34:37 +0000 http://www.pr101.biz/?p=610#comment-597 What bothers me most about the commercials is that they're basically saying Vista was awful...but Microsoft still made you buy it!! At the moment, we have 5 PCs in our office and we don't really use the newest one operating on Vista. It randomly does irritating things like shifting the screen sideways or defaulting to printing backwards in mirror image. What bothers me most about the commercials is that they’re basically saying Vista was awful…but Microsoft still made you buy it!!

At the moment, we have 5 PCs in our office and we don’t really use the newest one operating on Vista. It randomly does irritating things like shifting the screen sideways or defaulting to printing backwards in mirror image.

]]> By: Tweets that mention PR 101 – Weekly Rant #5 – What’s up with the Microsoft Windows 7 Commercials? | PR 101 -- Topsy.com http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-5-%e2%80%93-what%e2%80%99s-up-with-the-microsoft-windows-7-commercials/comment-page-1/#comment-596 Tweets that mention PR 101 – Weekly Rant #5 – What’s up with the Microsoft Windows 7 Commercials? | PR 101 -- Topsy.com Wed, 20 Jan 2010 16:34:08 +0000 http://www.pr101.biz/?p=610#comment-596 [...] This post was mentioned on Twitter by Levi McConnell, JeffCole53. JeffCole53 said: PR 101 – Weekly Rant #5 – What’s up with the Microsoft Windows 7 Commercials? | PR 101 http://bit.ly/4z5CVh [...] [...] This post was mentioned on Twitter by Levi McConnell, JeffCole53. JeffCole53 said: PR 101 – Weekly Rant #5 – What’s up with the Microsoft Windows 7 Commercials? | PR 101 http://bit.ly/4z5CVh [...]

]]> By: Tony http://www.pr101.biz/pr-101-%e2%80%93-weekly-rant-5-%e2%80%93-what%e2%80%99s-up-with-the-microsoft-windows-7-commercials/comment-page-1/#comment-594 Tony Wed, 20 Jan 2010 15:58:16 +0000 http://www.pr101.biz/?p=610#comment-594 What I hate is that it's just a lie. Can you imagine emailing Microsoft saying: "Dear Microsoft, make Windows easier". then claiming credit with the next OS version? Plus in many ways they've made it more difficult, and more click intensive to do stuff, so I challenge that it's even easier. What I hate is that it’s just a lie.

Can you imagine emailing Microsoft saying: “Dear Microsoft, make Windows easier”. then claiming credit with the next OS version?

Plus in many ways they’ve made it more difficult, and more click intensive to do stuff, so I challenge that it’s even easier.

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