Comments on: PR 101 Lesson #100 The Death of A Marketing Machine http://www.pr101.biz/pr-101-lesson-100-the-death-of-a-marketing-machine/ The inside scoop on public relations, marketing and social media Thu, 22 Dec 2011 02:03:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: laurence http://www.pr101.biz/pr-101-lesson-100-the-death-of-a-marketing-machine/comment-page-1/#comment-5243 laurence Wed, 27 Apr 2011 16:06:30 +0000 http://www.pr101.biz/?p=1309#comment-5243 Hi Jeff, Your contention isn't supported by your own evidence. That is to say according to the figures you are relying on show TV's share of advertising spending is forecast to increase by about 5% in 2011. With internet increasing by about 6%. The loss it seems is in print media. I wonder if the issue with TV is not the internet but the proliferation of channels, after all there is only so much audience and with each channels % of viewers declining so will the performance of their adverts. I also wonder how much influence on advertiser performance is as a result of the Sky + box and TIVO which enables you to record and skip adverts. So even those viewers you do have can edit out adverts thus further reducing their effect. Elias I also notice that your comment or rather you self promotion on this article, is identical to the comment you have made on "PR 101 Weekly Rant #52 Social Media Is Not Going To Disappear, But It Also Shouldn’t Be Left Out There By Itself". This is rather disrespectful don't you think? Rgds Laurence Hi Jeff,

Your contention isn’t supported by your own evidence. That is to say according to the figures you are relying on show TV’s share of advertising spending is forecast to increase by about 5% in 2011. With internet increasing by about 6%. The loss it seems is in print media.
I wonder if the issue with TV is not the internet but the proliferation of channels, after all there is only so much audience and with each channels % of viewers declining so will the performance of their adverts. I also wonder how much influence on advertiser performance is as a result of the Sky + box and TIVO which enables you to record and skip adverts. So even those viewers you do have can edit out adverts thus further reducing their effect.

Elias

I also notice that your comment or rather you self promotion on this article, is identical to the comment you have made on “PR 101 Weekly Rant #52 Social Media Is Not Going To Disappear, But It Also Shouldn’t Be Left Out There By Itself”. This is rather disrespectful don’t you think?

Rgds

Laurence

]]> By: Jack Goldenberg http://www.pr101.biz/pr-101-lesson-100-the-death-of-a-marketing-machine/comment-page-1/#comment-5241 Jack Goldenberg Wed, 27 Apr 2011 14:28:12 +0000 http://www.pr101.biz/?p=1309#comment-5241 Excellent blog post, Jeff. If Proctor & Gamble is pulling out of soap operas, you can be sure they're right on the mark. They have the most sophisticated measurements of what works, what no longer works and what will work in the future. That's how they earned the nickname, "all Proctor and no Gamble." Jack http://www.10minutesofbrilliance.com Excellent blog post, Jeff. If Proctor & Gamble is pulling out of soap operas, you can be sure they’re right on the mark. They have the most sophisticated measurements of what works, what no longer works and what will work in the future. That’s how they earned the nickname, “all Proctor and no Gamble.”

Jack
http://www.10minutesofbrilliance.com

]]> By: Elias Shams http://www.pr101.biz/pr-101-lesson-100-the-death-of-a-marketing-machine/comment-page-1/#comment-5239 Elias Shams Wed, 27 Apr 2011 12:20:39 +0000 http://www.pr101.biz/?p=1309#comment-5239 Jeff, It’s no brainer to see that social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it’s time for such a hot space to enter into a new category. There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections. A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies Facebook, Twitter, LinkedIn, Youtube, Flickr and others have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, how do you manage your brand across all these channels? Maybe more importantly, which one of these sites should you select as the one that will help you best reach your target audience? The proliferation of the social media avenues is becoming overwhelming. This glut of information reminds me of the early 90’s when WWW was adopted broadly by the general public. Every company rushed to have a presence, to the point it became literally impossible to find the right information on the Web. That’s when a better generation of search engines – at first the Yahoo! and then Google – entered the market and helped us find the most relevant information by just typing simple keywords in their search box. If you had asked before Google launched, if there was a need for another search engine – most would have said no, we already have those…. Then came Web 1.0 & 2.0 – Youtube, Flickr, myspace, Facebook, Twitter and countless others have turned everyday people into content producers, influencers and experts. We basically tripled down on the information overload How do you know which channels to select for deploying your social media strategy? How do you know which one is the right channel to let your fans and followers to find you, your products, and services? Most importantly, who is Joe Smith that is recommending that person, that company, that product? I hope my awesomize.me can accomplish such a mission. The site is not another social networking platform. Yet the portal to all your existing social media channels. The platform helps you, your fans, your potential clients to make an intelligent decision as to which company to connect to or follow via which social media channels and why? It’s free! Elias CEO & Founder http://awesomize.me Jeff, It’s no brainer to see that social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it’s time for such a hot space to enter into a new category. There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections.

A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies

Facebook, Twitter, LinkedIn, Youtube, Flickr and others have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, how do you manage your brand across all these channels? Maybe more importantly, which one of these sites should you select as the one that will help you best reach your target audience? The proliferation of the social media avenues is becoming overwhelming.

This glut of information reminds me of the early 90’s when WWW was adopted broadly by the general public. Every company rushed to have a presence, to the point it became literally impossible to find the right information on the Web. That’s when a better generation of search engines – at first the Yahoo! and then Google – entered the market and helped us find the most relevant information by just typing simple keywords in their search box. If you had asked before Google launched, if there was a need for another search engine – most would have said no, we already have those….

Then came Web 1.0 & 2.0 – Youtube, Flickr, myspace, Facebook, Twitter and countless others have turned everyday people into content producers, influencers and experts. We basically tripled down on the information overload How do you know which channels to select for deploying your social media strategy? How do you know which one is the right channel to let your fans and followers to find you, your products, and services? Most importantly, who is Joe Smith that is recommending that person, that company, that product?

I hope my awesomize.me can accomplish such a mission. The site is not another social networking platform. Yet the portal to all your existing social media channels. The platform helps you, your fans, your potential clients to make an intelligent decision as to which company to connect to or follow via which social media channels and why? It’s free!

Elias
CEO & Founder
http://awesomize.me

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