Comments on: PR 101 Lesson #101 Why employees should be encouraged to use social media http://www.pr101.biz/pr-101-lesson-101-why-employees-should-be-encouraged-to-use-social-media/ The inside scoop on public relations, marketing and social media Thu, 22 Dec 2011 02:03:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 9 Social Media articles I’d like to share with you | Samuel Parent's Blog http://www.pr101.biz/pr-101-lesson-101-why-employees-should-be-encouraged-to-use-social-media/comment-page-1/#comment-5810 9 Social Media articles I’d like to share with you | Samuel Parent's Blog Fri, 13 May 2011 15:17:42 +0000 http://www.pr101.biz/?p=1322#comment-5810 [...] 2- PR 101 Lesson #101 Why employees should be encouraged to use social media from PR 101 by Jeff Cole [...] [...] 2- PR 101 Lesson #101 Why employees should be encouraged to use social media from PR 101 by Jeff Cole [...]

]]> By: Elias Shams http://www.pr101.biz/pr-101-lesson-101-why-employees-should-be-encouraged-to-use-social-media/comment-page-1/#comment-5383 Elias Shams Thu, 05 May 2011 07:24:19 +0000 http://www.pr101.biz/?p=1322#comment-5383 It’s no brainer to see that social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it’s time for such a hot space to enter into a new category. There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections. A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies Facebook, Twitter, LinkedIn, Youtube, Flickr and others have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, how do you manage your brand across all these channels? Maybe more importantly, which one of these sites should you select as the one that will help you best reach your target audience? The proliferation of the social media avenues is becoming overwhelming. This glut of information reminds me of the early 90’s when WWW was adopted broadly by the general public. Every company rushed to have a presence, to the point it became literally impossible to find the right information on the Web. That’s when a better generation of search engines – at first the Yahoo! and then Google – entered the market and helped us find the most relevant information by just typing simple keywords in their search box. If you had asked before Google launched, if there was a need for another search engine – most would have said no, we already have those…. Then came Web 1.0 & 2.0 – Youtube, Flickr, myspace, Facebook, Twitter and countless others have turned everyday people into content producers, influencers and experts. We basically tripled down on the information overload How do you know which channels to select for deploying your social media strategy? How do you know which one is the right channel to let your fans and followers to find you, your products, and services? Most importantly, who is Joe Smith that is recommending that person, that company, that product? I hope my awesomize.me can accomplish such a mission. The site is not another social networking platform. Yet the portal to all your existing social media channels. The platform helps you, your fans, your potential clients to make an intelligent decision as to which company to connect to or follow via which social media channels and why? It’s free! Elias CEO & Founder http://awesomize.me It’s no brainer to see that social media is here to stay for good. Given vast variety of the existing channels to choose and stick with, it’s time for such a hot space to enter into a new category. There is a need for a portal to provide a quick and intelligent decision for both the consumer and the enterprise about their online connections.

A Platform to Help us to Distinguish Our Quality vs. Quantity Friends, Fans, Followers, and Companies

Facebook, Twitter, LinkedIn, Youtube, Flickr and others have been doing a decent job of providing additional marketing exposure and even in some cases, additional revenue. However, as more and more social networking sites pop up, how do you manage your brand across all these channels? Maybe more importantly, which one of these sites should you select as the one that will help you best reach your target audience? The proliferation of the social media avenues is becoming overwhelming.

This glut of information reminds me of the early 90’s when WWW was adopted broadly by the general public. Every company rushed to have a presence, to the point it became literally impossible to find the right information on the Web. That’s when a better generation of search engines – at first the Yahoo! and then Google – entered the market and helped us find the most relevant information by just typing simple keywords in their search box. If you had asked before Google launched, if there was a need for another search engine – most would have said no, we already have those….

Then came Web 1.0 & 2.0 – Youtube, Flickr, myspace, Facebook, Twitter and countless others have turned everyday people into content producers, influencers and experts. We basically tripled down on the information overload How do you know which channels to select for deploying your social media strategy? How do you know which one is the right channel to let your fans and followers to find you, your products, and services? Most importantly, who is Joe Smith that is recommending that person, that company, that product?

I hope my awesomize.me can accomplish such a mission. The site is not another social networking platform. Yet the portal to all your existing social media channels. The platform helps you, your fans, your potential clients to make an intelligent decision as to which company to connect to or follow via which social media channels and why? It’s free!

Elias
CEO & Founder
http://awesomize.me

]]> By: Pooja Khanna http://www.pr101.biz/pr-101-lesson-101-why-employees-should-be-encouraged-to-use-social-media/comment-page-1/#comment-5345 Pooja Khanna Tue, 03 May 2011 19:37:09 +0000 http://www.pr101.biz/?p=1322#comment-5345 Jeff, Interesting article. Companies need to realize that they are giving up control of the brand (unlike in the older days where they controlled the brand message very tightly) due to social media irrespective of the company having any social media presence or not. This is because the users of social media will discuss the brand, enabling employees to participate in the discussion and promoting the brand makes sense. Yes, rules of have to placed as you pointed including IP protection etc. Great article. Jeff,
Interesting article. Companies need to realize that they are giving up control of the brand (unlike in the older days where they controlled the brand message very tightly) due to social media irrespective of the company having any social media presence or not. This is because the users of social media will discuss the brand, enabling employees to participate in the discussion and promoting the brand makes sense.

Yes, rules of have to placed as you pointed including IP protection etc. Great article.

]]>