Comments on: PR 101 Lesson #105 No One Is Going To Buy Into Social Media Until You Explain It

By: Jeff Cole

Jeff Cole — Fri, 17 Jun 2011 02:58:17 +0000

Jason,

Go to hubspot.com. Hubspot is a Boston-based company that works with marketing agencies. They have reams of data on the effectiveness of social media.

By: Jason

Jason — Tue, 07 Jun 2011 18:16:57 +0000

Jeff,

Question: How does one explain the value of an online identity to the c-level suite? Specifically, what is the value associated with owning a linked-in profile for someone who’s employment path is much more traditional and reputation based? I see it as a corporate PR responsibility to encourage these digital identities as a means of corporate reputation management. Thoughts?

By: Howard Felix

Howard Felix — Mon, 06 Jun 2011 06:12:37 +0000

Well written and thought out piece. I happened across by accident. I have a son starting his senior year at UW-Madison, majoring in Communications. We’re from Milwaukee. Would you be willing to mentor the young man and perhaps take him on as an intern, or give him some direction on where he can get some experience?
Howard Felix.

My son Jared and be reached at jefelix@wisc.edu.

By: Diane R. Castro

Diane R. Castro — Sat, 04 Jun 2011 21:54:24 +0000

Jeff: Thanks so much for your blog article…your examples are very good and you really get the message across. If I meet with a prospective client to do social media marketing and if they indicate that they only want to be on Twitter, LinkedIn and Facebook to “keep up with the Joneses” and to get sales fast, I usually tell them right at the begining that social media marketing takes Time…if I can’t persuade them to realize this, then I will rethink taking them on as a client. In my experience these types of clients usually do not end up in a win-win situation…thanks again for your article.

Diane Castro, CEO, Young at Heart Communications, LLC

By: Bill

Bill — Fri, 03 Jun 2011 16:12:31 +0000

Jeff, thanks for this important and timely reminder. It’s important to remember that there are still many, many C-level execs and business owners out there who don’t even know how to turn on their computers. And then there are those whose only exposure to Facebook and Twitter is through their teenage daughters. In my experience, the best way to couch social media is in the context of an overall sales-marketing-customer service continuum, as social media can be used effectively to bridge these three disciplines, saving time, money and enhancing customer loyalty and evangelism.