Comments on: PR 101 Lesson #110 What You Should Tell Potential Clients About Social Media

By: Christy Lui

Christy Lui — Fri, 15 Jul 2011 11:46:15 +0000

Spot on article, Jeff. In order for social media strategies to provide the ROI businesses are looking for, they have to have buy-in from the top down…you can’t just “put an intern on it” and expect it to work. Clients also need to understand that with social media, the investment is in time, not media. The great part is, if you’re willing to invest in doing it properly (your own time or hiring an agency), it can be both efficient AND effective.

By: Veronica Kraushaar

Veronica Kraushaar — Thu, 14 Jul 2011 14:17:43 +0000

Hello Jeff — You are right about social media, but as we’ve posted on our blog, it is the content that is key, and so much of it is poor these days. Folks forget the WIIFM Factor (what’s in it for me?) I am a big-agency drop-out and understand totally the “sell up” challenge you describe. Many of today’s young agency things don’t know how to justify the “new media” to the CEOs. Great blog, though – may tips even a colleague can use! Thanks