Comments on: PR 101 Lesson #111 Social Media Calls For A Complete Corporate Culture Change http://www.pr101.biz/pr-101-lesson-111-social-media-calls-for-a-complete-corporate-culture-change/ The inside scoop on public relations, marketing and social media Thu, 22 Dec 2011 02:03:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dana Blankenhorn http://www.pr101.biz/pr-101-lesson-111-social-media-calls-for-a-complete-corporate-culture-change/comment-page-1/#comment-8287 Dana Blankenhorn Thu, 21 Jul 2011 16:08:21 +0000 http://www.pr101.biz/?p=1442#comment-8287 It was really the Internet itself that forced this change. Problem is most companies didn't take delivery. I think many still won't. Which provides enormous opportunities for those who do. It was really the Internet itself that forced this change. Problem is most companies didn’t take delivery. I think many still won’t. Which provides enormous opportunities for those who do.

]]> By: Rachel Kaberon http://www.pr101.biz/pr-101-lesson-111-social-media-calls-for-a-complete-corporate-culture-change/comment-page-1/#comment-8237 Rachel Kaberon Wed, 20 Jul 2011 14:28:05 +0000 http://www.pr101.biz/?p=1442#comment-8237 Don' t blame the internal culture for management's incapability to recognize the dependencies of their business model on wider cultural norms. Borders' initial business model disrupted The existing marketplace, as did Blockbuster. What exactly did they cultivate in their culture that made them oblivious to the wider trends and growth of the internet? I find it impossible to believe that Border's didn't recognize Amazon, after all they did build a reasonable online presence and create some interesting retail partnerships to help woo buyers. But what killed border's is what is also killing publishers, and border's entire business model was built around a co-dependency with publishers. Amazon's model, completely independent of publishers, made it focus on distribution. What's Kindle, if not a new distribution platform. Border's didn't stand a chance! I think you did a great job of defining culture but the responsibility for a company's success or failure lies in its leadership, not only in its culture. See my blog posts on social media and branding this topic at http://wp.me/pgW7Y-2Z or if you want to read more the strategy failure at Borders see: http://strategyinsight.wordpress.com/2011/01/25/business-disruptors/ Don’ t blame the internal culture for management’s incapability to recognize the dependencies of their business model on wider cultural norms.
Borders’ initial business model disrupted The existing marketplace, as did Blockbuster.

What exactly did they cultivate in their culture that made them oblivious to the wider trends and growth of the internet? I find it impossible to believe that Border’s didn’t recognize Amazon, after all they did build a reasonable online presence and create some interesting retail partnerships to help woo buyers. But what killed border’s is what is also killing publishers, and border’s entire business model was built around a co-dependency with publishers. Amazon’s model, completely independent of publishers, made it focus on distribution. What’s Kindle, if not a new distribution platform. Border’s didn’t stand a chance!

I think you did a great job of defining culture but the responsibility for a company’s success or failure lies in its leadership, not only in its culture.

See my blog posts on social media and branding this topic at
http://wp.me/pgW7Y-2Z
or if you want to read more the strategy failure at Borders
see: http://strategyinsight.wordpress.com/2011/01/25/business-disruptors/

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