Comments on: PR 101 Lesson #66 The days of the free range web are coming to an end http://www.pr101.biz/pr-101-lesson-66-the-days-of-the-free-range-web-are-coming-to-an-end/ The inside scoop on public relations, marketing and social media Thu, 22 Dec 2011 02:03:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tweets that mention PR 101 Lesson #66 The days of the free range web are coming to an end | PR 101 -- Topsy.com http://www.pr101.biz/pr-101-lesson-66-the-days-of-the-free-range-web-are-coming-to-an-end/comment-page-1/#comment-1435 Tweets that mention PR 101 Lesson #66 The days of the free range web are coming to an end | PR 101 -- Topsy.com Tue, 13 Jul 2010 11:49:05 +0000 http://www.pr101.biz/?p=888#comment-1435 [...] This post was mentioned on Twitter by Levi McConnell. Levi McConnell said: VIA pr101.biz PR 101 Lesson #66 The days of the free range web are coming to an end http://bit.ly/bqg5KB [...] [...] This post was mentioned on Twitter by Levi McConnell. Levi McConnell said: VIA pr101.biz PR 101 Lesson #66 The days of the free range web are coming to an end http://bit.ly/bqg5KB [...]

]]> By: mike http://www.pr101.biz/pr-101-lesson-66-the-days-of-the-free-range-web-are-coming-to-an-end/comment-page-1/#comment-1433 mike Tue, 13 Jul 2010 02:51:58 +0000 http://www.pr101.biz/?p=888#comment-1433 I think this article is a bit late. The process for dealing with the unauthorized use of IP is fairly clearly laid out in the DMCA law. That happened 10 years ago. Companies are, for the most part, aware of the advantages and risks of allowing the "viral" use of their symbols. And they make decisions on a case by case or company by company basis. If you are doing some fan activity, there isn't much to worry about, really. If a company objects to your use of a logo, you simply take it down when/if they ask you to. You only get sued if you persist after a request. I don't think that infringing video is being pulled off YouTube because lawyers are salivating over Google's deep pockets while the independent old YouTube was immune via poverty. In the past, infringing video slipped by because IP owners weren't paying attention. Now, companies like YouTube find it easier to just pull content at the first request than to even think about whether the request is valid, much less fight. I think this article is a bit late.

The process for dealing with the unauthorized use of IP is fairly clearly laid out in the DMCA law. That happened 10 years ago.

Companies are, for the most part, aware of the advantages and risks of allowing the “viral” use of their symbols. And they make decisions on a case by case or company by company basis.

If you are doing some fan activity, there isn’t much to worry about, really. If a company objects to your use of a logo, you simply take it down when/if they ask you to. You only get sued if you persist after a request.

I don’t think that infringing video is being pulled off YouTube because lawyers are salivating over Google’s deep pockets while the independent old YouTube was immune via poverty. In the past, infringing video slipped by because IP owners weren’t paying attention. Now, companies like YouTube find it easier to just pull content at the first request than to even think about whether the request is valid, much less fight.

]]> By: Jennifer http://www.pr101.biz/pr-101-lesson-66-the-days-of-the-free-range-web-are-coming-to-an-end/comment-page-1/#comment-1432 Jennifer Tue, 13 Jul 2010 00:03:32 +0000 http://www.pr101.biz/?p=888#comment-1432 Yes, I see your point--and I agree--and I also hope that companies will be more creative (muse: social media interactive?) with their IP/logo/branding to support the fans that support them. Capitalism + Hive Mind=business opportunity? Yes, I see your point–and I agree–and I also hope that companies will be more creative (muse: social media interactive?) with their IP/logo/branding to support the fans that support them. Capitalism + Hive Mind=business opportunity?

]]> By: Dave Gee http://www.pr101.biz/pr-101-lesson-66-the-days-of-the-free-range-web-are-coming-to-an-end/comment-page-1/#comment-1430 Dave Gee Mon, 12 Jul 2010 15:54:42 +0000 http://www.pr101.biz/?p=888#comment-1430 I concur with theme. Who has the resources for enforcement? Although perhaps those can be paid for with the stiff infringement fines. :-) I concur with theme. Who has the resources for enforcement? Although perhaps those can be paid for with the stiff infringement fines. :-)

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