Comments on: PR 101 Lesson #84 Bad news travels really fast these days http://www.pr101.biz/pr-101-lesson-84-bad-news-travels-really-fast-these-days/ The inside scoop on public relations, marketing and social media Thu, 22 Dec 2011 02:03:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Adele Berenstein http://www.pr101.biz/pr-101-lesson-84-bad-news-travels-really-fast-these-days/comment-page-1/#comment-2701 Adele Berenstein Thu, 11 Nov 2010 04:01:23 +0000 http://www.pr101.biz/?p=1098#comment-2701 I agree that companies need to monitor what is being said about them on social media but they also need to monitor complaint sites, Google Sidewiki, http://budurl.com/6d32 which allows users to post reviews right next to an organization's own website, and the many review sites on the web such as Yelp and Google maps http://bit.ly/arFFHc. They also need a strategy to share their story when something bad does happen before their customers do. I wrote a blog post on the steps to take: http://bit.ly/bJRbUP I agree that companies need to monitor what is being said about them on social media but they also need to monitor complaint sites, Google Sidewiki, http://budurl.com/6d32 which allows users to post reviews right next to an organization’s own website, and the many review sites on the web such as Yelp and Google maps http://bit.ly/arFFHc.

They also need a strategy to share their story when something bad does happen before their customers do. I wrote a blog post on the steps to take: http://bit.ly/bJRbUP

]]> By: Janet Janowiak http://www.pr101.biz/pr-101-lesson-84-bad-news-travels-really-fast-these-days/comment-page-1/#comment-2694 Janet Janowiak Wed, 10 Nov 2010 14:10:19 +0000 http://www.pr101.biz/?p=1098#comment-2694 I agree with you 100%. While doing research on prospective client's current websites who are looking for improved visibility, it is unbelievable how many times I come across negative posts somewhere that the owner is not even aware of. Today, every single business should be doing reputation management! It's funny, I even came across negative information for a business that was requesting a quote on their first website. It just goes to show that with all the different social media sharing venues out there - you do not even need to be doing any Internet marketing or have an Internet presence in order to be hurt! Bottom line: Every business must have a comprehensive method of Online Reputation Management. I agree with you 100%. While doing research on prospective client’s current websites who are looking for improved visibility, it is unbelievable how many times I come across negative posts somewhere that the owner is not even aware of. Today, every single business should be doing reputation management! It’s funny, I even came across negative information for a business that was requesting a quote on their first website. It just goes to show that with all the different social media sharing venues out there – you do not even need to be doing any Internet marketing or have an Internet presence in order to be hurt!

Bottom line: Every business must have a comprehensive method of Online Reputation Management.

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