Comments on: PR 101 Lesson #85 Beware of social media’s power

By: Duchess OBlunt

Duchess OBlunt — Sat, 27 Nov 2010 11:20:51 +0000

Good for Monica Gaudio!
This certainly sends the message that businesses – small and large – really need to build their own “Social Media Policy”. There is no getting away from the fact that Social Media can and does work.
I’m happy to see it worked to right a wrong in this case.
Sharing this one!

By: Phiipp michel reichold

Phiipp michel reichold — Sat, 20 Nov 2010 08:33:17 +0000

From a PR standpoint, I can’t understand her abandoning her two best assets—her web page and her Face Book page. She said she was protecting her advertisers. She could have removed the ads and contact info and kept content, so I don’t buy it. At any rate, I wish she taken ownership of the mistake, with an apology, posted a brief outline of what had happened, and posted a note saying she had accepted the author’s generous settlement terms with another apology. That would have been far superior to her two actual posts to the webpage.

She claimed to have lost control of the Face Book page. Was she unfamiliar with the tools? She should have followed the help links if someone else had seized control. It may be that she just did not understand that anyone can click “like” and then post their cries of excecration to their hearts’ delight. I’d have reset the page so that only I could post to it and then removed any post that was unfavorable. Then I’d have posted the same message on my Face Book page as I had on the website. That would have kept the message consistent. There was too much inconsistency between her web posts and what came out in the press. That made her look untruthful. At the crucial moment, she gave up her two most valuable PR tools and failed to convey the right message in a consistent manner.

By: The Social Media Marketing Placebo | The PRagmatist

The Social Media Marketing Placebo | The PRagmatist — Tue, 16 Nov 2010 18:44:23 +0000

[...] engage with the critics, your social media program will backfire. By way of example, check out this week’s blog post on PR101 by Jeff Cole. He offers the example of Cook’s Source magazine, who used its social media forum to [...]

By: Amy

Amy — Tue, 16 Nov 2010 01:52:33 +0000

Ooops… I was cut off…. I don’t think Griggs’ initial response underscores her lack of knowledge in social media (although there is that) as much as her arrogance and belief that a little nobody writer wouldn’t be able to do anything about what was obviously a horrible editorial practice. I love that the Internet can help the underdog to regulate occurrences like there; in the past you’d have to give up or hire a lawyer.

I think Griggs was given a chance to respond appropriately when she was first approached by the writer and instead, she sent a horrible email. Then she could have responded with a mea culpa on the FB page or website, instead more arrogance. I think it’s all too little too late.

By: Amy

Amy — Tue, 16 Nov 2010 01:46:09 +0000

Great, thoughtful post. I would argue that the title shouldn’t be ‘Beware of Social Media’s Power’ but rather ‘Beware of Social Media’s Power if Your Want to Steal Content.’ I

By: Tweets that mention PR 101 Lesson #85 Beware of social media’s power | PR 101 -- Topsy.com

Mon, 15 Nov 2010 22:21:11 +0000

[...] This post was mentioned on Twitter by JeffCole53 and Social Media Tips, KeyMedia PR. KeyMedia PR said: RT @JeffCole53 PR 101 Lesson #85 Beware of social media’s power http://bit.ly/9BC4OX intellectual property protection is key [...]