Comments on: PR 101 Weekly Rant #11 March 3, 2010 What Was NBC Thinking?

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By: Robert Moskowitz

Robert Moskowitz — Wed, 03 Mar 2010 23:08:14 +0000

You are wrong about one thing: viewers do not have other choices. If they want to see a program on NBC, they pretty much must watch it on NBC. While there are other shows, and even other news shows, they are not equivalent. Reruns of entertainment offerings may be available on multiple channels, but not first-time showings. Even the “news” is presented differently, chosen different, and anchored and reported by different people on the different networks. Their “choice” of other programs is like the choice between vanilla or chocolate. If you want chocolate, vanilla is not an equivalently satisfying alternative.

And as to NBC “ignoring” the “power” of the social media, let’s see what happens to its ratings as a result of this decision. If you are right, NBC’s ratings will decline. If NBC is right, its ratings will remain the same or climb (assuming we can ignore the impact of other variables).