http://www.pr101.biz/pr-101-weekly-rant-39-does-push-marketing-ever-work/ The inside scoop on public relations, marketing and social media Thu, 22 Dec 2011 02:03:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.pr101.biz/pr-101-weekly-rant-39-does-push-marketing-ever-work/comment-page-1/#comment-2804 Roberta Mutti Thu, 18 Nov 2010 20:14:35 +0000 http://www.pr101.biz/?p=1125#comment-2804 I totally agree. Even if here in Italy our do-not-call lists are too recent to be really effective, and the advertising has been forbidden to lawyers since a couple of years ago, so we're not so accustomed to. By the way, I receive a lot of e-mails, every day, offering every kind of products and sevices. But in the end what is really effective is still the word of mouth. So, is this the future for marketing? On line word of mouth? I guess so. I think the future of marketing is through social media. The way to do it is yet to be found, of course. I hear people talking every day of how it is necessary to find new business models, but what I see is people talking of old and worn business models. Thinking of the on line world starting from the paper point of view. This is the necessary evolution: entering the new world, with a fresh, new and unconventional point of view. Maybe, at the end of our analyisis, we could discover that Twitter is useless for some kind of marketing. We can fix it and survive. I totally agree. Even if here in Italy our do-not-call lists are too recent to be really effective, and the advertising has been forbidden to lawyers since a couple of years ago, so we’re not so accustomed to. By the way, I receive a lot of e-mails, every day, offering every kind of products and sevices. But in the end what is really effective is still the word of mouth. So, is this the future for marketing? On line word of mouth? I guess so. I think the future of marketing is through social media. The way to do it is yet to be found, of course. I hear people talking every day of how it is necessary to find new business models, but what I see is people talking of old and worn business models. Thinking of the on line world starting from the paper point of view. This is the necessary evolution: entering the new world, with a fresh, new and unconventional point of view. Maybe, at the end of our analyisis, we could discover that Twitter is useless for some kind of marketing. We can fix it and survive.

]]> http://www.pr101.biz/pr-101-weekly-rant-39-does-push-marketing-ever-work/comment-page-1/#comment-2786 Tweets that mention PR 101 Weekly Rant #39 Does push marketing ever work? | PR 101 -- Topsy.com Wed, 17 Nov 2010 21:12:32 +0000 http://www.pr101.biz/?p=1125#comment-2786 [...] This post was mentioned on Twitter by JeffCole53, Tom Woolf. Tom Woolf said: PR 101 Weekly Rant #39 Does push marketing ever work? http://bit.ly/bUPRrB [...] [...] This post was mentioned on Twitter by JeffCole53, Tom Woolf. Tom Woolf said: PR 101 Weekly Rant #39 Does push marketing ever work? http://bit.ly/bUPRrB [...]

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