http://www.pr101.biz/pr-101-weekly-rant-42-the-best-marketing-people-leave-no-fingerprints/ The inside scoop on public relations, marketing and social media Thu, 22 Dec 2011 02:03:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.pr101.biz/pr-101-weekly-rant-42-the-best-marketing-people-leave-no-fingerprints/comment-page-1/#comment-3342 Anne Mon, 20 Dec 2010 17:38:59 +0000 http://www.pr101.biz/?p=1162#comment-3342 Jeff, I agree completely. This should be the mantra for all consultants, be they management, IT, marketing, HR, etc. Our reputation builds because we make our clients so successful they will refer us to others, not because we splatter our names across the media or say yes as we tell them the time while looking at their mobile. Jeff, I agree completely. This should be the mantra for all consultants, be they management, IT, marketing, HR, etc. Our reputation builds because we make our clients so successful they will refer us to others, not because we splatter our names across the media or say yes as we tell them the time while looking at their mobile.

]]> http://www.pr101.biz/pr-101-weekly-rant-42-the-best-marketing-people-leave-no-fingerprints/comment-page-1/#comment-3338 Tweets that mention PR 101 Weekly Rant #42 The best marketing people leave no fingerprints | PR 101 -- Topsy.com Mon, 20 Dec 2010 14:51:21 +0000 http://www.pr101.biz/?p=1162#comment-3338 [...] This post was mentioned on Twitter by JeffCole53, John Barnett. John Barnett said: @jeffcole53 new PR101 rant on being professional and putting client goals first ... http://ow.ly/3rDbR [...] [...] This post was mentioned on Twitter by JeffCole53, John Barnett. John Barnett said: @jeffcole53 new PR101 rant on being professional and putting client goals first … http://ow.ly/3rDbR [...]

]]> http://www.pr101.biz/pr-101-weekly-rant-42-the-best-marketing-people-leave-no-fingerprints/comment-page-1/#comment-3333 Charlotte Wolter Mon, 20 Dec 2010 03:20:03 +0000 http://www.pr101.biz/?p=1162#comment-3333 Excellent discussion of the issues for those of us who have been both reporters and PR professionals. I often get calls from PR people who can't answer even basic questions, such as "What does this company do?" They read breathlessly from a script, mouthing buzzwords and desperately trying to sound like they know something, when, in fact, they know nothing. Why do clients pay for that? Don't they know that it actually can harm their company? I also love that Jeff works to help clients speak for themselves. It is so much more valuable to a journalist to speak directly to a source than to get information second-hand from the PR person. It vastly improves the likelihood that an article will be published. Excellent discussion of the issues for those of us who have been both reporters and PR professionals.
I often get calls from PR people who can’t answer even basic questions, such as “What does this company do?” They read breathlessly from a script, mouthing buzzwords and desperately trying to sound like they know something, when, in fact, they know nothing.
Why do clients pay for that? Don’t they know that it actually can harm their company?
I also love that Jeff works to help clients speak for themselves. It is so much more valuable to a journalist to speak directly to a source than to get information second-hand from the PR person. It vastly improves the likelihood that an article will be published.

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