Comments on: PR 101 Weekly Rant #51 Don’t Make Marketing More Complicated Than Need Be http://www.pr101.biz/pr-101-weekly-rant-51-don%e2%80%99t-make-marketing-more-complicated-than-need-be/ The inside scoop on public relations, marketing and social media Thu, 22 Dec 2011 02:03:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bianca Rodriguez http://www.pr101.biz/pr-101-weekly-rant-51-don%e2%80%99t-make-marketing-more-complicated-than-need-be/comment-page-1/#comment-6853 Bianca Rodriguez Fri, 17 Jun 2011 05:42:39 +0000 http://www.pr101.biz/?p=1292#comment-6853 Hi Jeff, I enjoyed your article and totally agree with the 'keep it simple' philosophy. This point here : “the words I never want to hear from my team are ‘hey, you know what would be cool …" could never ring more true. I cannot count how many times I have been involved with teams where time-lines have slipped out and work loads snow balled to make room for an 'idea' that presents little to no benefit. Write the plan, work the plan, deliver the plan. That's the name of the game. Cheers, Bianca. Hi Jeff,

I enjoyed your article and totally agree with the ‘keep it simple’ philosophy.

This point here : “the words I never want to hear from my team are ‘hey, you know what would be cool …” could never ring more true.

I cannot count how many times I have been involved with teams where time-lines have slipped out and work loads snow balled to make room for an ‘idea’ that presents little to no benefit.

Write the plan, work the plan, deliver the plan. That’s the name of the game.

Cheers,
Bianca.

]]> By: Daytona Beach Web Design http://www.pr101.biz/pr-101-weekly-rant-51-don%e2%80%99t-make-marketing-more-complicated-than-need-be/comment-page-1/#comment-5238 Daytona Beach Web Design Wed, 27 Apr 2011 10:21:47 +0000 http://www.pr101.biz/?p=1292#comment-5238 I just visited your article about PR 101 Weekly Rant #51 Don’t Make Marketing More Complicated Than Need Be | PR 101, I found it helpful. I just visited your article about PR 101 Weekly Rant #51 Don’t Make Marketing More Complicated Than Need Be | PR 101, I found it helpful.

]]> By: Diane Castro http://www.pr101.biz/pr-101-weekly-rant-51-don%e2%80%99t-make-marketing-more-complicated-than-need-be/comment-page-1/#comment-5040 Diane Castro Wed, 13 Apr 2011 19:30:38 +0000 http://www.pr101.biz/?p=1292#comment-5040 Jeff: Great Article! I worked many years at PR agencies and the client's always have their own ideas on what they want you to pitch to the media....usually it is NOT what the media wants to hear or just a self-glorified way for the company to get exposure, but not what the media wants at all. I always suggest that the client take the idea they want us PR professionals to pitch, look at it from the journalists point of view and question two questions: "Why would my readers want to know this?" and, "How will it benefit my readers?" This usually stops them in their track because they cannot answer these questions -- and they realize that their idea of a pitch is not a good direction to go. Again, thanks for your insightful article. Cheers, Diane R. Castro CEO/Founder, Young at Heart Communications, LLC A public relaitons and marketing company Jeff: Great Article! I worked many years at PR agencies and the client’s always have their own ideas on what they want you to pitch to the media….usually it is NOT what the media wants to hear or just a self-glorified way for the company to get exposure, but not what the media wants at all. I always suggest that the client take the idea they want us PR professionals to pitch, look at it from the journalists point of view and question two questions: “Why would my readers want to know this?” and, “How will it benefit my readers?” This usually stops them in their track because they cannot answer these questions — and they realize that their idea of a pitch is not a good direction to go.

Again, thanks for your insightful article.
Cheers,
Diane R. Castro
CEO/Founder, Young at Heart Communications, LLC
A public relaitons and marketing company

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